Learn how to use different digital tools, including AI, to improve your website's basic optimisation (SEO).

This workshop is the sequel to the SEO Basics workshop: https://events.humanitix.com/s... We strongly suggest to do that workshop first.

You have mastered your website's SEO Basics and wish to increase its Google effectiveness: This workshop will teach you how determine the most effective search terms for your website, based on your specific target group and its needs.

Learn how to use different tools and methods to further increase your website's Google ranking.

What to bring: Bringing your own laptop is highly recommended, but is not essential.

Main Topics Covered:
- Learn how to use your specific target group and niche to find example search terms and test those online.
- Using a blog, newsletter, or social media to increase your SEO ranking.
- How does link building work, and how can you do that yourself.
- How to use AI for your SEO texts. How to be found in AI searches!

Suitable for: Small business owners who have their SEO basics in place, or have participated in the SEO Basics workshop, and who wish to improve their website's sales effectiveness.

Note: Maximum of 2 bookings per business.

Presenter: Jerry Hoekman, Business Advisor from IPS Management Consultants.

Next Workshops:
- Google Analytics and Search Console: https://events.humanitix.com/g...

__________

IPS Management Consultants is a provider of SBDC Regional services in the South West, Peel, Mid West/Gascoyne, Pilbara and Wheatbelt regions.

This SBDC Regional workshop is funded by the State Government through the Small Business Development Corporation.