SEO Essentials: Get Found on Google

Want your business to appear on Google when people search for what you offer? This hands-on, in-person workshop is designed for small business owners, entrepreneurs, and anyone looking to improve their online visibility through Search Engine Optimization (SEO)

Whether you’re completely new to SEO or want to sharpen your skills, this session will break down the essentials and give you practical, easy-to-follow strategies you can implement right away—no tech background required!

What you'll learn:

🔎 How Google Works

Discover how search engines rank websites
Learn about indexing, crawling, and the importance of keywords

🛠️ DIY SEO Tips

Simple ways to optimise your website for better visibility
Best practices for content, headings, images, and metadata

📍 Google Business Profile

How to claim, update, and optimise your listing
Boost your chances of showing up in local search results

🧰 Free Tools to Help You Succeed

An introduction to free tools like Google Search Console, Ubersuggest, and Yoast SEO
Learn how to use them to monitor and improve your website performance

⚠️ Common SEO Mistakes

Identify typical pitfalls (like keyword stuffing or broken links)
Learn how to fix or avoid them to improve your site ranking

✅ Live Website SEO Health Check (if time allows)

We'll do a real-time walkthrough of selected attendee websites and suggest quick wins

💬 Q&A Session

Bring your questions—big or small—and get tailored advice from our facilitator

Why attend?

This is a practical, beginner-friendly session designed to demystify SEO and give you the confidence to take control of your digital presence. Whether you're DIY-ing your website or working with a developer, you'll walk away with actionable tips to help more people find you online.

This workshop is presented as part of the Digital Solutions Program.
Please note by continuing the registration process you acknowledge and agree your information will be shared with the Commonwealth Department of the Treasury and the Commonwealth Department of Industry, Science, and Resources for program evaluation and reporting purposes.

Contact the host of SEO Essentials: Get Found on Google - Katherine