Growth strategies can take months or even years to get right. Not to mention, it requires a lot of work—lots of it. Or maybe you've already found the tactic that works for you, but it would be nice if there was a way to automate some of those tedious tasks over time.

That's where this session comes in: we will cover the marketing stack with free and paid tools that startups can adapt to automate simple tasks and free up time to focus on strategy.

INTRO (15 min) - A presentation on building the right growth infrastructure for startups, a handy tool kit, and tactics to attract and retain customers.
PANEL (45 min) - Discussion on how tools can be a founder's best friend, unlocking customer insights using data and analytics, and finding the right channel mix to generate product demand.
Q&A (15 min)

Panelists include:

Melinda Heffernan, Native Lead at Yahoo, award-winning expert responsible for over $100m in paid media spend focused on customer acquisition and business growth. Her expertise helps founders acquire new customers in the most efficient way.
James Fyfe, co-founder of Portant. A former advertising industry talent who successfully built a tool designed to automate boring tasks. His startup is also funded by Antler and has over 30,000 users.
Kay Pengelly, Head of Customer Success at Upflowy, a startup designed to make building and optimising web experiences code-free. Kay is also an accomplished product manager and has over nine years of experience in the industry.
Suryabala Shenbagamurthy has spent the better part of her career in digital marketing. She's now on a mission to make digital marketing simple and accessible for all through her startup, Fivegrid.

This is an in-person event, and we require all attendees to be fully vaccinated (at least two vaccines).

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This event is part of Spark Festival and upholds the Spark Code of Conduct.