Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

Having a well structured sales funnel is crucial for online businesses to guide prospective customers through the decision making process, ultimately leading them to purchase your products. Many businesses overlook the fact that different customers require tailored messaging at different stages of the buyer journey.

In this workshop, you will learn how the sales funnel works and gain practical skills and strategies to optimise your sales funnel to drive more conversions.

This topic covers:

Acquiring new customers through free and paid methods
Creating personalised messages to prospective customers, depending on which stage of the funnel they are in
Overcoming objections and addressing concerns that may be stopping customers from purchasing
Retargeting previous customers to buy from you again

This session is suitable for business owners or anyone thinking about starting an ecommerce business.

The facilitator of this topic, Business One Stop Shop (BOSS) is dedicated to helping small business owners thrive through expert advice, hands-on workshops and building a community of like-minded people.

The facilitator for this topic, Business One Stop Shop (BOSS), is dedicated to helping small business owners thrive through expert advice, hands-on workshops and building a community of like-minded people. The presenter of this workshop is Ann Thai, a small business owner with experience in utilising influencer marketing, and Facebook and Instagram ads to drive ecommerce sales.

Important booking information

Bookings are limited to two tickets each, however you can make more than one booking. If you are booking for more than one person, please provide each person's email address so they receive our emails with important links and downloads.

To book for larger groups, please contact us on 133 140 or email workshops@smallbusiness.wa.gov.au

If you cannot attend, please cancel so your place can be made available to another business owner. You can cancel your booking from the update order button on your order confirmation email. Cancellations and refunds for paid workshops can be made up to 24 hours before the workshop starts.

Additional information for workshops

We are committed to supporting all WA small business owners, including those with diverse needs. Our workshops are delivered in a variety of buildings, locations and formats. If you would like further information about accessing a particular workshop, please email workshops@smallbusiness.wa.gov.au or call 133 140.