Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

Service based businesses can benefit from a well structured sales funnel, providing a strategic approach to attracting and converting potential clients into paying customers. A well thought out sales funnel can help to generate and qualify leads, nurture relationships, showcase expertise, handle objections and build a loyal client base.

In this workshop, you will learn how to design, test and update your sales funnel to generate more business.

This topic covers:

The foundations of a sales funnel - what it is, how it works and why it is important
Where your marketing activities fit in each stage of the sales funnel
How to design, test and update your sales funnel
Engaging with clients to build loyalty and repeat sales

This session is for business owners with a service based business.

The facilitator of this topic, Business One Stop Shop (BOSS) is dedicated to helping small business owners thrive through expert advice, hands-on workshops and building a community of like-minded people.

Important booking information

Bookings are limited to two tickets each, however you can make more than one booking. If you are booking for more than one person, please provide each person's email address so they receive our emails with important links and downloads.

To book for larger groups, please contact us on 133 140 or email workshops@smallbusiness.wa.gov.au

If you cannot attend, please cancel so your place can be made available to another business owner. You can cancel your booking from the update order button on your order confirmation email. Cancellations and refunds for paid workshops can be made up to 24 hours before the workshop starts.

Additional information for workshops

We are committed to supporting all WA small business owners, including those with diverse needs. Our workshops are delivered in a variety of buildings, locations and formats. If you would like further information about accessing a particular workshop, please email workshops@smallbusiness.wa.gov.au or call 133 140.