Signature Summit

What's your signature move, strategy or service? Find out at our February education event! It's back and bigger than ever. Now in its fourth year, this half-day experience is designed to give you a powerful mid-season reset, with expert-led sessions covering marketing, sales strategy, SEO, and the systems that keep your business running smoothly. Whether you’re refining what’s already working or looking for new ways to grow, you’ll walk away with practical insights you can put to use right away.

After the sessions, unwind and keep the conversation going at a relaxed cocktail hour. Connect with our speakers and fellow attendees while enjoying light bites from Good Food Events + Catering and complimentary drinks from The Tap Nomad. It's the perfect setting to network, share ideas, and end the day on a high note.

TICKETS:

SWEL Members - TWO tickets INCLUDED in membership. Use your 2026 member access code. +1 guests should be part of the member business. Non-members can purchase tickets at the regular price.

Non-Members - $59 (plus tax and Humanitix fee)

SCHEDULE:

Check-in: 12:00 PM – 12:30 PM

Opening Remarks: 12:30 PM – 12:35 PM (5 min)

Session 1: 12:35 PM – 1:25 PM (50 min) – Shauna Cooney - The Confidence Close: Rewriting Your Relationship with Money, Pricing, and Sales

Session 2: 1:25 PM – 2:15 PM (50 min) – Anna Coats, Lauren Grove, and Serena Waller - The Social Media Reset Every Wedding Pro Needs

Break: 2:15 PM – 2:45 PM (30 min)

Session 3: 2:45 PM – 3:35 PM (50 min) – Sara Dunn - The Latest in Search: Your Game Plan to Rank Higher + Get Found

Session 4: 3:35 PM – 4:25 PM (50 min) – April Lewis - The Signature That Sells Itself

Closing Remarks: 4:25 PM – 4:30 PM (5 min)

Cocktail Hour: 4:30 PM - 6:00 PM

SPONSORS:

The Venue @ LEC | thevenuelec.com

Good Food Events + Catering | goodfoodtampa.com

The Tap Nomad | thetapnomad.com

Amplified Productions | amplifiedprod.com / JetSet Sounds | jetsetsounds.com

Stella Rose Events | stellaroseevents.com

Imagery Wedding Films | imageryweddingfilms.com

Eddy Almaguer Photography | eddyalmaguer.com

Bite Me Cookies by Cindy | bitemecookiesbycindy.com

SESSION DESCRIPTIONS AND SPEAKER BIOS

MEET YOUR EMCEE

Josh Greyson is the founder and creative director of Noah Grey Music, a premier live entertainment company specializing in elevated events, weddings, and galas. A lifelong musician and performer, Josh is known for curating high-energy bands and innovative DJ-hybrid experiences that bring events to life. His passion for music, attention to detail, and client-first approach have made Noah Grey Music a trusted name across Florida and beyond. 

SESSION 1 - The Confidence Close: Rewriting Your Relationship with Money, Pricing, and Sales

This session explores the mindset, positioning, and decision-making shifts required to confidently raise rates and sustain long-term growth. Rather than focusing on scripts or surface-level sales tactics, it dives into dismantling subconscious pricing ceilings, reframing money narratives, and approaching sales conversations from a place of clarity and authority.

Bio:

Shauna Cooney brings a unique blend of educational insight and leadership to her work. With two master's degrees and a background as an assistant principal and educator, she infuses her wedding photography with a level of understanding and professionalism that sets her apart. Her commitment to preserving legacies and maintaining the highest standards of excellence ensures that every client receives an extraordinary experience.

With her sharp business sense and passion for helping others thrive, she serves as an invaluable mentor for entrepreneurs navigating the complexities of running their own ventures. Shauna's guidance empowers small business owners to confidently forge a path to success and financial stability in their industries.

SESSION 2 - The Social Media Reset Every Wedding Pro Needs

If your social media strategy hasn’t changed in the last 12 months, it’s likely costing you inquiries.

Couples are researching differently, platforms are prioritizing different signals, and engagement no longer looks like it used to. This panel of social media experts breaks down what has shifted in social media behavior and how wedding professionals need to adapt their approach to stay visible, responsive, and relevant in today’s booking landscape.

What You’ll Learn:

• How to adapt your approach as platforms and demographics shift

• How content expectations have evolved—and what that means for how you show up online

• How to think about social media as a system—not a posting schedule

Read panelist bios below ⬇️

SESSION 3 - The Latest in Search: Your Game Plan to Rank Higher + Get Found

Get ready for bookings with a game plan to master the big changes coming to online search. In this training, Sara will shed light on the newest trends shaping SEO in the year ahead and how to adapt your strategy for better rankings and more results. Stay ahead of the curve and make search work for you this year!

In this session, you’ll find out:

• What really matters now if you want to get discovered through search

• What’s up with AI search and how you get recommended

• The most important shift to make to stay in Google’s good graces

Bio:

Sara Dunn is the go-to Wedding SEO expert for planners, photographers, venues, and other wedding pros who want to rank higher on Google without the tech overwhelm. As the founder of Sara Does SEO, she offers done-for-you services, coaching, and courses built on her proven Wedding SEO Framework. A sought-after speaker and educator, Sara’s strategies help over a million searchers connect with wedding professionals each year.

SESSION 4 - The Signature That Sells Itself

You've learned how to get found and get booked. But the real money and impact lie in getting recommended - and a six-figure business built on referrals proves it's possible. April challenges you to own your presence, elevate how you work with other vendors, and build a reputation that precedes you. Because skill gets you hired, but how you show up gets you recommended.

Bio: 

April Lewis, MBA, is a combat Army veteran, former international athlete, and Certified Executive Coach who transforms how leaders and teams perform under pressure. She's served as COO of a healthcare system, coaches Fortune 100 executives, and delivers keynotes nationwide that integrate leadership science and real-world execution. Known for straight talk wrapped in warmth, April doesn't do fluff - she delivers strategies you can use tomorrow. When she's not on stage canceling toxic workplace culture, she's chasing the best taco in whatever city she lands in.