Marketing can be challenging for SMEs. An ever-evolving landscape, vague evaluation criteria and a lack of clear objectives are all valid rationale, but more often than not, the real issue is an absence of strategy.

Even the word 'strategy' can be misunderstood and incorrectly applied, but like most things in life, the best ones work when they are simple to understand and simple to use.

In this 1hr workshop, James Fitzjohn, Founder & Director at Brew Consulting will take you through:

- Some of the most common marketing challenges in the SME sector

- How strategy can create customer clarity and drive business outcomes

- A practical framework that you can use in your business right now

- Tips and watch-outs for your marketing operation