About Sophie Hague, Founder of Positive Phee

With a degree in fashion business Sophie "Phee", Hague spent a decade immersed in the London luxury fashion & lingerie industries before moving to San Diego where in 2020 she founded her sustainable fashion events and services brand, “Positive Phee”. After researching the current fashion cycle and the damage that fast fashion has done to our society & environment, Sophie was motivated to explore a niche for circular fashion events, sustainable styling and upcycling.

Positive Phee has an ever-growing network on social media, within the local San Diego community and is becoming a well known staple on local news channels Fox 5, CBS 8, LOCAListSD and KUSI with 13 appearances and counting in the last 2 years!

Positive Phee’s sustainable styling has been featured in multiple issues of printed magazine VueZ and she has styled runway shows including Fashion Week San Diego (using preloved fashion from Goodwill San Diego), The Bountiful Bag Anniversary event (Voted Best Pop-Up by San Diego Reader) and Yvon’s Non-Profit Fashion Gala Anniversary event.

After 4 years in business Positive Phee is best known for her unique “Sip & Style” bimonthly community events where women pay a flat “Phee” to fill a bag with carefully curated “like new” clothing and enjoy a drink of choice. These events offer an affordable and truly sustainable way to enjoy fashion in a unique, fun and social setting.