Skal International Australia, Treeti Business Consulting and Facebook Australia & New Zealand present a series of digital marketing upskilling workshops designed especially for travel, tourism and hospitality businesses, and offered exclusively to members of Skal International Australia clubs.

This series will cover insights from studies and surveys carried out locally and internationally, how-to guides on getting the most out of Facebook and Instagram for Business along with personal insights from your host, digital marketer, Facebook Business & Community Trainer and Skalleague, Dante St James.

The series will run as follows:

Monday October 19, 2020
Tourism on Facebook & Instagram 101: The Basics

The world's biggest social platforms are a traveller's constant companion. Explore how the use of Facebook & Instagram has changed during 2020. Learn about the 5 key shifts that have occurred in terms of intended travel destinations and the new expectations of guests, and see the basic best practices when it comes to tourism and travel operators on Facebook & Instagram

Monday November 2, 2020
Tourism on Facebook & Instagram 201: Advanced Tools

Go deeper in to how the best in the business use Facebook and Instagram while exploring even more effective use of the many tools on offer for travel and tourism businesses on the platforms

Monday November 16, 2020
How to create more engaging posts

Learn how to craft Business Page Posts that inform, entertain, wow and engage to drive business results and keep your customers wanting more

Monday November 30, 2020
Tell your story using Instagram

A step-by-step guide on how to get started with Instagram for your business. Learn how to craft and share your business' unique story with interested customers.

Monday December 14, 2020
How to build an effective advertising strategy

You're ready to advertise but need a strategy and a plan. We'll walk through how to define your advertising goals and objectives, reach your target audience at the right time and place, and learn to measure a successful advertising campaign.

Monday January 18, 2021
Using Messenger, Events, Groups and Job Posts to drive your business

Your Facebook Business Page makes it easier to connect with your customers. We'll help you understand how to make our free Page work for your business. Learn how to use Page customization options, Messenger, job posting, Events, Groups and more to enhance your business.

Monday February 1, 2021
Advertising on Facebook & Instagram

Ready to take the next step with your Facebook Business Page? You've mastered posts. You've grown your followers. Now learn how to create, edit, manage, measure and optimize ads directly from your Facebook Business Page.

Monday February 15, 2021
Instagram Stories School

Never used Instagram Stories for business but are eager to learn? Join our hands-on workshop and we’ll show you how to get started. Be sure to download Instagram for this interactive session.

Monday March 1, 2021
Advertising for Results on Facebook & Instagram

Save time and money with Ads Manager. Learn how Ads Manager is your one-stop tool to create, publish, and purchase ads across Facebook, Instagram, Messenger, or Audience Network.

Monday March 15, 2021
Using your mobile phone to create better content

Learn how to plan and create awesome ads, using your mobile phone. Experience advertising with Facebook or Instagram is useful for this session, but not required.

Monday March 29, 2021
Using Messenger as a Customer & Guest Handling Tool

Businesses like yours are driving results with Messenger. Acquire customers, enable transactions, drive awareness and build customer relationships with Facebook Messenger features that save you time and grow your business.