Skilled in Sixty - Working Smarter: Practical AI for Tourism Operators

An initiative of the Tourism Industry Council Tasmania, Skilled in Sixty is a webinar series designed to deliver 60-minute, bite-sized information sessions on topics that matter to Tassie tourism operators. 

AI is not just for tech giants — it is now an everyday tool for Tasmanian tourism operators ready to save time, reduce admin and deliver faster, better service. In this practical 60-minute workshop, SCALA's leadership strategist, Steve Wiggers, shows you exactly how ChatGPT can start working for your business — today.

The session will cover the general background of AI and where we are at today, and then lead into tools such as:

Marketing & Content Creation

• Write social media posts, blogs, and newsletters with AI

• Create visitor stories, itineraries, or taglines using prompts

• Translate marketing materials for international visitors

• Generate images or visuals of tourism experiences

Customer Experience & Communication

• Use chatbots to answer FAQs or take bookings

• Automate pre-arrival and post-stay emails or messages

Operations & Productivity

• Use AI for rostering, scheduling, and stock management

• Try voice assistants for hands-free help

• Transcribe meetings or notes automatically

Data & Insights

• Analyse customer reviews and feedback using AI tools

• Track sentiment and online reputation trends

• Identify areas to improve based on guest feedback patterns

There will be time for Q&A at the end of the presentation.

**This session is free for all TICT accredited and member businesses, or at a cost of $25 per registration for all others.

Press the 'Register' button now to book your spot (please have your TICT accreditation or member number ready).

ABOUT YOUR GUEST PRESENTER:

Steve Wiggers is the Managing Director of SCALA, a training and consulting firm he founded in 2010 after an extensive career in hospitality management and consulting across Australia and Canada. With a hands-on approach to leadership and education, Steve has directly trained over 6,000 individuals, contributing to SCALA’s wider impact on more than 19,000 people. Steve has recently been awarded Tasmania’s Trainer of the year for 2025 and will compete in the Australian finals in Darwin later this year. Under his guidance, SCALA has also earned recognition as Tasmania's Training Provider of the Year and an Employer of Choice, reflecting the company’s commitment to excellence and a positive workplace culture. 

Steve is passionate about remaining relative in the world today and has therefore taken it upon himself to become well versed in all things AI. Helping bring awareness to this new technology and bringing other Tasmanian’s on the journey so we do not get left behind. 

Steve's professional career is complemented by a rich family life. He and his wife, Kerri-Louise, navigate the joys and challenges of raising six children, including two sets of twins, balancing professional ambitions with a busy home life. This experience shapes Steve’s approach to leadership and education, underlining the importance of resilience, adaptability, and support systems in achieving success.

Steve’s commitment to personal growth and professional development continues to guide his work, as he seeks to inspire and be inspired by the people he works with. His story is a testament to the impact of combining professional expertise with personal passion and dedication. Steve is a passionate Tasmanian, and with a background in hospitality, he would love nothing more than to be a part of helping grow, enrich and equip our tourism providers.