This event will be held online via Zoom

11:00am - 12:00pm AWST / 1:00pm - 2:00pm AEST

Welcome to SkillGym by Skills of the Modern Age.

Every fortnight we bring you a 1-hour online workout to keep your innovation skills sharp as we create the future of work together.

When people buy your products or access your services, they want the experience to be mostly forgettable - the customer journey should be seamless and present as little friction as possible. But the best customer journeys also include powerful and memorable moments: moments where you go above and beyond to surprise and delight your customers and stamp the experience in their memories as a positive one.

In this SkillGym workout, we'll explore the power of surprise and delight in customer experiences. We'll introduce the peak-end rule which explains how your users really evaluate their experiences, and equip you with the skills and tools you need to deliberately design powerful moments that will convert your customers into champions for your brand.

We can't wait to see you online soon!

Join the future skills movement.

We're proud to have worked with over 5,000 innovators through our skills workshops, community lunches and partner programs. Here's what our learners say about our programs:

SOMA events are on the money for my self-learning and complement my work as a consultant. Dylan, Engineering Consultant

A great workshop, fully loaded with inspiration for real-world application of design principles. Amanda, Director

Great to see passionate innovators sharing their knowledge and experience. Very inspiring for mature investors to witness this. Jeff, Chairman

Its the nearest thing to being at the cutting edge of global socio-business development in WA! Lee, Entrepreneur

Contact the host of SkillGym: Designing for Surprise and Delight