This event will be held online via Zoom

11:00am - 12:00pm AWST / 1:00pm - 2:00pm AEST

Welcome to SkillGym by Skills of the Modern Age.

Each week we bring you a 1-hour online workout to keep your innovation skills sharp as we create the future of work together.

Empathising with your customers or clients is key to making sure that you understand the core of the problem at hand, and that your solution works for the people who actually have to use it. While there are many ways to gather data in this empathy process, the most powerful way to get new insights about what your customers want and need is to sit down and talk to them.

In this SkillGym workout, we'll explore how to conduct customer interviews, from designing and structuring your question set and finding participants through to building rapport and knowing when and how to follow up and dig deeper into an answer. After this session you'll be fully prepared to get out and learn how you can better serve your customers.

We can't wait to see you online soon!

Join the future skills movement.

We're proud to have worked with over 5,000 innovators through our skills workshops, community lunches and partner programs. Here's what our learners say about our programs:

SOMA events are on the money for my self-learning and complement my work as a consultant. Dylan, Engineering Consultant

A great workshop, fully loaded with inspiration for real-world application of design principles. Amanda, Director

Great to see passionate innovators sharing their knowledge and experience. Very inspiring for mature investors to witness this. Jeff, Chairman

Its the nearest thing to being at the cutting edge of global socio-business development in WA! Lee, Entrepreneur

Contact the host of SkillGym: How to Conduct Rich Customer Interviews