Small Business Marketing: Where to Begin

Feeling overwhelmed by all the marketing advice out there? This practical, hands-on workshop is perfect for small business owners who want clarity on where to start with their marketing efforts.

We’ll walk through the key elements of a solid marketing foundation that will enable you to build a brand that people remember and buy from.

This workshop will cover:

Understanding your ideal customer
Clarifying your message and brand positioning
Choosing the right channels for your business
Basics of content planning and lead generation
What to prioritise when time and budget are tight
Action planning to get moving fast

By the end of this workshop, you’ll have a clear direction for your marketing and know what to focus on next to build momentum.

Presented by: Lucy Mortimer

Duration: 2 hours

About the Presenter: With over 12 years of industry experience, Lucy is a marketing strategist known for her holistic approach to building brands that last. She specialises in strategy, marketing psychology and designing customer journeys that don’t just sell, they resonate.

Lucy holds a Bachelor of Communications and Public Relations, which she completed in just 18 months. Her focus is always on long-term success over short-term hype, helping businesses develop smart, sustainable marketing strategies that align with their goals and audience behaviour.

When she's not providing marketing support to business owners, you'll find her reading marketing books, exploring AI tools, or finding new ways to upskill. For Lucy, marketing isn’t just a job, it’s a lifelong obsession.

This workshop is presented by the Digital Solutions Program.

Please note by continuing the registration process you acknowledge and agree your information will be shared with the Commonwealth Department of the Treasury and the Commonwealth Department of Industry, Science, and Resources for program evaluation and reporting purposes.