"The awareness of podcasting is at an all time high. Podcast listeners are typically a more engaged audience, and will consume regular content.

On average a podcast listener will consume around 5 hours of podcasts each week. 1 in 3 Aussies listened to a podcast last month

If you’ve been considering adding a podcast to your marketing suite then this workshop is for you!

By the end of this session you will:

- What a podcast is and why they're so popular
- Understand how podcasting can be used as a marketing and lead generation tool
- Know the basics of creating and launching an original podcast series
- Understand the future of podcasting and how it fits with the rise of voice search
- What happens after the launch"

Tracy Sheen is the author of “The End of Technophobia” winner of The Australian Business Book of the Year Awards 2021 and Best Technology Book. She was included in the Top 50 Australian Small Business Leaders by Inside Small Business 2021 and is a regular technology commentator in the media, including Kochie’s Business Builders TV show. Tracy is an ‘Entrepreneurship Facilitator’ and an approved small business advisor to the Federal Government and has been recognised as a Certified Practicing Marketer (CPM) through the Australian Marketing Institute (AMI). Tracy has facilitated hundreds of workshops and webinars on a wide range of topics and is a regular on judging panels for esteemed industry awards. On a personal note, Tracy is on a mission to close the digital divide in small businesses, when she’s not being a tech geek, she’s a complete Lego ‘geek’ and a certified F1 tragic.

As an (almost) ten year veteran of podcasting and longest serving judge of the Australian Podcast awards Tracy is one of the few in the country to have helped dozens of businesses launch and build their own show both in Australia and overseas.