SoCal Free For All @ AMOCA

Enjoy free admission to AMOCA—with advance registration—on Sunday, March 16 as part of SoCal Museums (SCM)'s Free-for-All day. AMOCA is open 11 AM-4 PM on March 16; last entry is at 3 PM.

AMOCA houses one of the largest collections of ceramic art in the United States. Our current exhibitions are SoCal Critters: Howard Pierce, Currently: Artists in Residence, and A Traveler's Guide to Mettlach, presenting a selection of works from the Villeroy and Boch Mettlach Collection.

Note: AMOCA may photograph or video visitors for educational and promotional purposes. Attendance to an AMOCA exhibition or event constitutes the attendee’s consent regarding the possibility of appearing in Museum marketing materials.

About SoCal Museums' annual Free For All Day

On Free-for-All day, over thirty museums—presenting art, cultural heritage, film, natural history, and science—will open their doors and offer free general admission.

"We are thrilled, once again, to invite visitors from across Southern California to see the remarkable range of art, cultural heritage, natural history, film, and science that our museums and cultural organizations have to offer," Alexa Nishimoto, SoCal Museums President and Marketing Associate at the Japanese American National Museum, wrote. "The Museums Free-for-All has always been an opportunity for people to see something new or to revisit a treasured spot."

For more about Free-for-All and participating museums, visit: https://socalmuseums.org/annual-free-for-all-2025/

SoCal Museums (SCM) is a group of marketing and communications professionals from museums all over Southern California. The mission of the organization is to foster dialogue between marketing and communications museum professionals in Southern California in order to learn from each other, network, conceptualize and execute ways to increase visitation to and awareness of museums in Southern California, and develop collaborative opportunities between museums.