Social Advertising Essentials: 1 Day Training in Adelaide
Description
Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session
Course Overview:
Social Media Ads Bootcamp is an intensive, hands-on training designed to help you plan, launch, and optimize high-performing advertising campaigns across major platforms such as Facebook, Instagram, LinkedIn, and Google.
This practical program focuses on audience targeting, campaign strategy, budgeting, and performance analysis to help you maximize ROI and conversions. Through real-world examples and guided exercises, you will learn how to create ads that capture attention, generate engagement, and deliver measurable business results.
Ideal for digital marketers who want to stay competitive in the evolving advertising landscape, this bootcamp equips you with the strategies, tools, and insights needed to run successful paid campaigns with confidence.
Learning Objectives
By the end of this course, you will be able to:
Plan and manage effective paid advertising campaigns across multiple social media platforms.
Identify and target the right audiences to improve campaign performance.
Use analytics and reporting tools to track results and optimize ad performance.
Manage advertising budgets and apply effective bidding strategies.
Create compelling ad content that increases engagement, clicks, and conversions.
Target Audience
This course is ideal for digital marketing freelancers, agencies, and professionals looking to strengthen their social media advertising skills.
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Why Is This the Right Fit for You?
This bootcamp is designed for marketing professionals who want to sharpen their advertising expertise and achieve stronger campaign results.
Delivered through expert-led sessions and hands-on activities, the training emphasizes practical learning rather than theory. You will work through real campaign examples, data-driven exercises, and proven frameworks that help transform insights into effective advertising strategies.
By the end of the program, you will have the confidence and skills to design, launch, and optimize social media advertising campaigns that drive measurable growth and ROI.
📧 Contact us today to schedule a customized in-house session: corporate@mangates.com
Description
Agenda
Module 1: Introduction to Social Media Advertising
• Understanding paid social media ecosystems • Benefits and challenges of social advertising • Key ad platforms and their differences • Activity
Module 2: Audience Targeting and Segmentation
• Identifying and creating buyer personas • Using data and analytics to define target groups • Retargeting and custom audience strategies • Activity
Module 3: Crafting Compelling Ad Creatives
• Writing persuasive ad copy and headlines • Choosing effective visuals and video content • Branding consistency across ads • Activity
Module 4: Budgeting and Bidding Strategies
• Setting realistic budgets for campaigns • Understanding CPC, CPM, and CPA models • Allocating spend across platforms • Activity
Module 5: Platform Deep Dive – Facebook & Instagram Ads
• Setting up and managing Meta Ads Manager • Using lookalike audiences and ad placements • A/B testing for creative performance • Activity
Module 6: Platform Deep Dive – LinkedIn & Google Ads
• Leveraging LinkedIn for B2B targeting • Understanding keyword and display targeting • Measuring campaign success through insights • Activity
Module 7: Measuring and Optimizing Ad Performance
• Key performance metrics and analytics tools • Identifying underperforming ads and fixing issues • Using data to refine future campaigns • Activity
Module 8: Compliance and Best Practices
• Ad policy guidelines for major platforms • Avoiding ad fatigue and ensuring relevance • Managing client expectations and reports • Activity
Module 9: Case Study and Strategy Development
• Reviewing successful real-world campaigns • Applying lessons to your own ad strategy • Building a mock social media ad plan • Activity
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