Social Marketing Training

Social media has been a part of the global scene for more than ten years. Its impact on society is as great as its seemingly endless reach. It has shattered the world, connecting once distant entities and independent entities who barely knew each other existed. And it has provided a powerful platform that allows anyone to reach the biggest, most massive, and omnipresent audience humanity has ever seen in its history. This powerful tool can be used to market and sell your product.

Its near-infinite reach does not mean it is easy to use . To navigate the online world, which is entirely made up of machines all over the globe, it takes a specialist who has a good grasp on subculture. The sheer benefits of instant connections, infinite reach, instant interactions, the ability cater to and interact with distant markets, and the possibility to find new partners are too great to ignore.

You need a specialist. Someone who is proficient in both the media used in this area, and also the skills and knowledge needed to navigate the internet. Paramount Training and Development recognizes the demand for these specialists and has created a Social Media Training session to address the needs of modern businesses.

Social media is increasingly important in the world business. It allows consumers to directly interact with large corporations at a level never before possible, allows creative types to reach a worldwide audience even though they have limited resources, and allows companies to market their products and services on an unprecedented scale. Paramount Training and Development's Social Marketing Training Program recognizes the importance of a highly skilled individual who can meet the demands of this digital frontier. This includes the social element to media creation and distribution to all other factors that professionals in this field may face. This is why the training program was created. Contact us today if you have any questions about Social Marketing Training for your business.

Online Training in Social Marketing

Download PDF Outline

Lesson One

Getting Started

• Icebreaker
• Housekeeping Items
• Workshop Objectives

Lesson Two

Facebook

• Pros / Cons
• Likes / Opinions
• Articles / Links
• Monitoring and measurement
• Case Study
• Lesson 2: Review Questions

Lesson Three

YouTube

• Pros / Cons
• Channel
• Voice and Content
• Measurement and tags
• Case Study
• Lesson Three: Review Questions

Lesson Four

Twitter

• Pros and cons
• Voice
• Tags and links
• Monitoring and measurement
• Case Study
• Lesson Four: Review Questions

Lesson Five

LinkedIn

• Pros / Cons
• Optimize Search for Profile
• Groups and Links
• Monitoring and measurement
• Case Study
• Lesson Five: Review Questions

Lesson Six

Google+

• Pros / Cons
• Organic Search Links
• Plan
• Monitoring and measurement
• Case Study
• Lesson Six: Review Questions

Lesson Seven

Pinterest

• Pros and cons
• Posting and conversation
• Pins and Boards
• Monitoring and measurement
• Case Study
• Lesson Seven: Review Questions

Lesson Eight

Tumblr

• Pros / Cons
• Posting and conversation
• Links
• Monitoring and measurement
• Case Study
• Lesson Eight: Review Questions

Lesson Nine

Flickr

• Pros / Cons
• Increase Sharing
• Discussion
• Monitoring and measurement
• Case Study
• Lesson Nine: Review Questions

Lesson Ten

Snapchat

• Pros / Cons
• Audience
• Advertisement
• Monitoring and measurement
• Case Study
• Lesson Ten: Review Questions

Lesson Eleven

Instagram

• Pros / Cons
• Niche and excellent
• Hashtags
• Monitoring and measurement
• Case Study
• Lesson Eleven: Review questions

Lesson Twelve

Wrapping up

• Words from the Smart
• Lessons Learned
• Conclusion of Evaluations and Action Plans