Social media has been a part of the global scene for more than ten years. Its impact on society is as great as its seemingly endless reach. It has shattered the world, connecting once distant entities and independent entities who barely knew each other existed. And it has provided a powerful platform that allows anyone to reach the biggest, most massive, and omnipresent audience humanity has ever seen in its history. This powerful tool can be used to market and sell your product.

Its near-infinite reach does not mean it is easy to use . To navigate the online world, which is entirely made up of machines all over the globe, it takes a specialist who has a good grasp on subculture. The sheer benefits of instant connections, infinite reach, instant interactions, the ability cater to and interact with distant markets, and the possibility to find new partners are too great to ignore.

You need a specialist. Someone who is proficient in both the media used in this area, and also the skills and knowledge needed to navigate the internet. Paramount Training and Development recognizes the demand for these specialists and has created a Social Media Training session to address the needs of modern businesses.

Social media is increasingly important in the world business. It allows consumers to directly interact with large corporations at a level never before possible, allows creative types to reach a worldwide audience even though they have limited resources, and allows companies to market their products and services on an unprecedented scale. Paramount Training and Development's Social Marketing Training Program recognizes the importance of a highly skilled individual who can meet the demands of this digital frontier. This includes the social element to media creation and distribution to all other factors that professionals in this field may face. This is why the training program was created. Contact us today if you have any questions about Social Marketing Training for your business.

Online Training in Social Marketing

Download PDF Outline

Lesson One

Getting Started

Icebreaker
Housekeeping Items
Workshop Objectives

Lesson Two

Facebook

Pros / Cons
Likes / Opinions
Articles / Links
Monitoring and measurement
Case Study
Lesson 2: Review Questions

Lesson Three

YouTube

Pros / Cons
Channel
Voice and Content
Measurement and tags
Case Study
Lesson Three: Review Questions

Lesson Four

Twitter

Pros and cons
Voice
Tags and links
Monitoring and measurement
Case Study
Lesson Four: Review Questions

Lesson Five

LinkedIn

Pros / Cons
Optimize Search for Profile
Groups and Links
Monitoring and measurement
Case Study
Lesson Five: Review Questions

Lesson Six

Google+

Pros / Cons
Organic Search Links
Plan
Monitoring and measurement
Case Study
Lesson Six: Review Questions

Lesson Seven

Pinterest

Pros and cons
Posting and conversation
Pins and Boards
Monitoring and measurement
Case Study
Lesson Seven: Review Questions

Lesson Eight

Tumblr

Pros / Cons
Posting and conversation
Links
Monitoring and measurement
Case Study
Lesson Eight: Review Questions

Lesson Nine

Flickr

Pros / Cons
Increase Sharing
Discussion
Monitoring and measurement
Case Study
Lesson Nine: Review Questions

Lesson Ten

Snapchat

Pros / Cons
Audience
Advertisement
Monitoring and measurement
Case Study
Lesson Ten: Review Questions

Lesson Eleven

Instagram

Pros / Cons
Niche and excellent
Hashtags
Monitoring and measurement
Case Study
Lesson Eleven: Review questions

Lesson Twelve

Wrapping up

Words from the Smart
Lessons Learned
Conclusion of Evaluations and Action Plans