Social Media & Digital Marketing Masterclass

Social Media & Digital Marketing Masterclass
A Masterclass tailored for the Nursery & Garden Industry. Take your digital skills to the next level to help your greenlife business grow!

- Catering provided (for in person full day course and level 2 only).
- Includes practical takeaways and worksheets to help implement new ongoing skills.
- Pre-course assistance provided for beginners for account set-up etc.
- Minimum numbers will be required for course to go ahead.

Thurs 29th February | A full day course: 8:30 - 4:30
Full Day Course (Level 1 & 2) | Online: $200
Full Day Course (Level1 & 2) | In Person: $250

In person location TBC pending numbers. It will be be at either NGINA Training Room (4 Nelson Street, Kenthurst) or West Pennant Hills Sports Club (103 New Line Road, Cherrybrook). Participants will notified via email prior to the course.

Level 1: Creating and maintaining a social media presence

• The how and why's of social media and your business
• What, where, how & when to post
• What to say
• Best practices
• Tips to make life easier

Level 1 Only | Online $90
Level 1 Only | In Person $110
2hrs: 8:30 - 10:30

Level 2: Getting 'techy' with what, when, how and why you post

• Practical content creation: photo, video & canva
• Creating a content calendar & strategies
• Understanding Insights and analytics
• Identifying Trends
• Lead Generation
• Introduction to Digital Marketing: 
  (Marketing strategies, Email Marketing, PPC, SEO, Analytics, Website Optimisation, Blogs)

Level 2 Only | Online $150
Level 2 Only | In Person $200
6hrs: 10:30am - 4:30pm

About your trainer: Leisha Jordan
Leisha is a full-stack digital marketer with 12 years of in-house and freelance experience across digital & social media marketing, lead generation, graphic design & branding, events, content, strategy, website design & management and email & SMS marketing.
Over the past four years, Leisha has been steering digital marketing platforms for individuals within the green life industry. For the past two years, she has been an integral part of the NGINA team as Marketing and Communications Manager. Recognising a notable gap in understanding and implementation of digital marketing practices within the nursery and garden industry, Leisha committed to helping professionals in this field understand the significance and growth potential associated with adopting modern digital practices. She looks forward to imparting her specialised skills to NGINA members in this niche sector.