Hosted by Commerce Moyne in partnership with Moyne Shire Council.

Feeling overwhelmed by social media? Unsure what to post, when to post, or which platform actually matters for your business?

Join Nat and Tara from The Social Connection for a practical, beginner-friendly workshop designed to simplify social media for small and regional businesses. This hands-on session cuts through the noise and focuses on what actually works - helping you build confidence, consistency and clarity with your online presence.

What you’ll learn

In this interactive session, we’ll cover:

Which social media platforms matter most for local businesses (and why Facebook & Instagram are still key)
What makes an effective post and how to create content with purpose
How to plan content in advance to avoid last-minute panic posting
How often to post, when to post (does it matter?), and how to use your insights
Evergreen content and how to reuse what already works
Caption writing basics, calls to action and engagement tips
How to schedule posts using free tools like Meta Business Suite

You’ll walk away with practical content ideas, clearer direction, and tools you can use straight away.

Who it’s for

This workshop is ideal for:

Small business owners just getting started
Businesses returning to social media after a break
New staff managing social media
Anyone wanting to simplify and refresh their approach

No prior experience required.

Please bring your preferred device (phone, tablet or laptop) to follow along.

Contact the host of Social Media Basics Workshop with The Social Connection - Port Fairy