Social media marketing 1: Building your digital ecosystem

Your customers Google you before they call. What do they find?

In this practical, two-hour workshop, Iolanthe Gabrie of Ruby Assembly will walk you through everything you need to build a digital presence that works — one that looks credible, feels authentic, and actually attracts the people you want to work with.

Whether you're starting from scratch or tidying up what you already have, this session is designed for real business owners with real questions.

Expect live workshopping, honest conversation, and frameworks you can put to work straight away.

You'll leave with:
• A clear understanding of what "brand hygiene" means and why it matters
• A content mix strategy that doesn't rely on constant sales posts
• Platform-by-platform guidance for LinkedIn, Facebook, and Instagram
• Practical tools for creating on-brand visuals without a design team
• A personal digital presence statement to anchor your strategy

No jargon. No overwhelm. Just a clear, actionable plan for showing up online with confidence.

Part of the Darebin Business Skills Series. Attend one or both — each workshop stands alone.

Iolanthe Gabrie is a leading Australian digital strategist and business development expert for professional service-based businesses. As Director of Ruby Assembly, host of the Real Ambition podcast, and author of 100 Days of Brave, she empowers business owners with impactful digital strategies that support growth and deep audience relationship.

Iolanthe is known for her practical insights and innovative approach to building trust, growth, and visibility in business.

Ruby Assembly | Melbourne's Social Media Agency