A dynamic night of insight and inspiration from artists and music scene makers, designed to empower artists and industry professionals through two distinct sessions.

Free with registration for this two-part event (panel and masterclass).

Drinks and light refreshments will be available on arrival from 5.30pm - the first session will kick off at 6:00pm.

Sound Advice: Making A Scene

Time: 6:00pm – 7:00pm

Hosted by Tahmyna Rad, join this panel of scene makers and community builders in music as they discuss the power of collaboration, thinking outside the box, and carving out space in niche markets. This conversation will highlight strategies for community building and the importance of storytelling in nurturing an audience:

FRIDAY* (Full Circle)
Shivani Sharma (EMC Community Manager, artist manager)
Moses MacRae (Close Friends Records / Scruffs)
Jannah Beth (Offbeat Collective)

They'll talk:

The power of uniqueness and collaboration in music
Effective strategies for community building
How storytelling can shape and engage an audience
The strength of niche markets in building a sustainable career

Sound Advice: Behind the Curtain with DEVAURA

Time: 7:15pm – 8:15pm

In this masterclass, Eora-based artist DEVAURA and her manager Jannah Beth will break down the strategies behind building a distinct and individual identity. They will explore the role of authenticity in branding and marketing and how this has shaped DEVAURA's journey as an artist.

Born in Aotearoa, and based in Eora, DEVAURA is a rising star in Australian music, known for her powerful vocals, genre-blending soundscapes, and authentic storytelling. She broke through in 2023 with powerful performances and has since earned major accolades, including Triple J Unearthed Laneway Competition Winner 2025, the 2024 Acclaim Magazine x PUMA Wildcard Award, FBi SMAC Awards for Best Live Act & Best Emerging Act, and the Justin Cosby Best Emerging Act at SXSW Sydney 2024. As a queer, first-generation immigrant and formerly houseless artist, her music explores resilience, love, and self-discovery. With a magnetic stage presence and a live show that seamlessly fuses beats, punk-influenced guitar, and captivating vocals, DEVAURA continues to push boundaries.

As DEVAURA’s manager, Jannah leads with extensive experience in artist development, and community building. As co-founder & director of Offbeat Collective, she supports emerging talent through affordable studios and programs like the ONE OFF TRAKS writing camp and UP Next artist development. Working closely with DEVAURA across her forthcoming EP ‘Learning In Public’, the two explored avenues and strategies to deliver a fully realised artist story.

Learn how defining your uniqueness contributes to community growth and long-term success.

Read more about our speakers on the MusicNSW website.

Contact the host of Sound Advice: For The Culture