Sponsorship Management - Bendigo Bank Clubs SA Club Development Program

Sponsorship Management 101

Having a diversity of income sources, including sponsorship, is critical to the success and sustainability of our community and sporting clubs. The reality is that finding new sponsors, delivering value to them, and retaining those sponsors is not getting any easier. This workshop will give you clear strategies and practical tools to grow and sustain sponsorship revenue to help your Club achieve its goals.

Who should attend:

• Board or Committee Members

• All Sponsorship Subcommittee Members

• Sponsor Manager or Coordinator

• Club Manager

What we’ll cover:

• The sponsorship environment for SA clubs

• Sponsor motivators – why businesses say yes

• Mapping what you can offer sponsors so you can package it clearly

• Pricing that makes sense – setting realistic sponsorship levels without under-selling or over-reaching

• Crafting a clear sponsorship proposal so it’s easy to say yes 

• What to include in terms and conditions

• Delivering on your sponsorship promises – straightforward ways to provide and demonstrate value

• Tips for sponsor acquisition

• Tips for sponsor retention.

Cost:

• Free to all members of the clubs community in SA

Presenter: Brett Gillett, Club Ducks