Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

It's crucial to know how to set your business apart from your competition and capture your customers' attention when offering discounts. In this workshop, you will gain the tools and knowledge to differentiate your promotions and sales strategies. You will learn ow to make your offers stand out, attract and retain customers and create value driven promotions that generate sales and build a loyal following.

This topic covers:

Distinguish between a promotion and a sale and how to sue them for maximum impact
Use strategies to make your offer stand out amongst your competition
Understand what drives customers to choose your business and how to create compelling offers that draw them in
Use promotions to enhance your brand reputation and boost sales
Leverage promotions and sales to build customer loyalty

This session is for business owners who want to use sales and promotions to boost their income and build their brand.

The facilitator of this topic, The Social Lab is an innovative digital marketing agency empowering businesses to thrive in the digital landscape. Harnessing data-driven insights, compelling storytelling and the latest trends and tools, they specialise in developing impactful campaigns that foster brand awareness, drive engagement and deliver tangible results. is an innovative digital marketing agency empowering businesses to thrive in the digital landscape. Harnessing data-driven insights, compelling storytelling and the latest trends and tools, they specialise in developing impactful campaigns that foster brand awareness, drive engagement and deliver tangible results.

Important booking information

If this is your first workshop with us or you have any queries, check out our Workshop Frequently Asked Questions or get in touch with us at workshops@smallbusiness.wa.gov.au.

Bookings are limited to two tickets each, however you can make more than one booking. If you are booking for more than one person, please provide each person's email address so they receive our emails with important links and downloads.

To book for larger groups, please contact us on 133 140 or email workshops@smallbusiness.wa.gov.au

If you cannot attend, please cancel so your place can be made available to another business owner. You can cancel your booking from the update order button on your order confirmation email. Cancellations and refunds for paid workshops can be made up to 24 hours before the workshop starts.

Additional information for workshops

We are committed to supporting all WA small business owners, including those with diverse needs. Our workshops are delivered in a variety of buildings, locations and formats. If you would like further information about accessing a particular workshop, please email workshops@smallbusiness.wa.gov.au or call 133 140.