Start a Business Newsletter That People Will Love

Newsletters are making a comeback. In a world of social media algorithms and fleeting attention spans, a well-crafted newsletter is one of the most powerful tools for building an audience, strengthening relationships, and even generating revenue. Whether you're looking to grow your personal brand, attract clients, or create a paid subscription model, this workshop will guide you through the essentials of launching a newsletter that people actually want to read.

More businesses, creators, and thought leaders are turning to email newsletters as a way to connect directly with their audience—without relying on unpredictable social media algorithms. Newsletters allow you to:

Build trust and credibility in your industry
Establish yourself as a go-to expert
Nurture leads and convert them into customers
Create a revenue stream through paid subscriptions or sponsorships

But launching a newsletter isn’t just about writing emails—it’s about delivering real value in a way that keeps people coming back for more. This workshop will help you cut through the noise and create a newsletter that stands out.

What You'll Learn

Why Newsletters Work in 2025 – The resurgence of email newsletters and why they’re becoming more valuable than ever.
Choosing Your Newsletter Niche – Finding the right topic, positioning, and audience to make your newsletter a success.
Building an Engaged Audience – How to attract the right readers and grow your subscriber list organically.
Crafting Emails That Get Opened & Read – Tips for writing engaging subject lines, compelling content, and high-performing formats.
Monetising Your Newsletter – Understanding different revenue models, from sponsorships to paid subscriptions.
Tools & Platforms – A look at the best newsletter platforms, automation tools, and strategies for making your newsletter efficient and effective.

Who Should Attend?

Business owners and entrepreneurs looking to strengthen their brand
Freelancers, consultants, and coaches wanting to attract and nurture leads
Marketers and content creators aiming to build a loyal audience
Anyone interested in creating a newsletter as a side business or passion project

This workshop is designed for beginners, but even those with some experience will gain valuable insights and practical strategies to take their newsletters to the next level.

Meet Your Presenter – Dante St James

Dante St James from Darwin Innovation Hub and Clickstarter, is one of Australia’s leading digital trainers, a Meta Contracted Lead Trainer, a LinkedIn Australia Top Voice and an expert in digital marketing and business growth strategies. With years of experience in social media marketing, business development, and personal branding, Dante has helped thousands of business owners and professionals build their authority online and generate leads through platforms like LinkedIn.

A sought-after speaker and trainer, Dante is known for his engaging and practical approach to digital education. His workshops are designed to give participants real, actionable strategies that they can implement immediately.

This workshop is presented as part of the Digital Solutions Program.
Please note by continuing the registration process you acknowledge and agree your information will be shared with the Commonwealth Department of the Treasury and the Commonwealth Department of Industry, Science, and Resources for program evaluation and reporting purposes.