Great marketing is the fuel for growth and scale, for startups at any stage. It is also the combination of a great understanding of customers, backed by a solid marketing strategy plus effective executions. At this Startup Breakfast Club powered by MYOB, we will talk about the fundamentals of marketing, specifically in the context of startups.
Introducing the very awesome Lee Parkinson, strategic director of Strategy Creative. Lee will take us through the principles of marketing and how to develop an effective marketing strategy. You will then hear from Tri Phung, the Marketing Manager at Ministry of Awesome, about the importance of analytics and adopting a data-driven approach to customer acquisition and retention. Last but not least, Kris Herbert, one of NZ’s leading content marketing experts, will discuss the fundamentals of content marketing and storytelling.
Get your insights, meet your startup tribe, and enjoy the free-flowing coffee and breakfast nibbles. Thanks to MYOB, it’s all free so secure your spot now!
Startup Breakfast Club always sells out in advance, so make sure you get your tickets before the 25th November.
 | Lee Parkinson
Strategic Director @Strategy Creative
Lee’s career has taken an unconventional journey. He spent a decade in the British Army, studied electrical engineering, then worked in the corporate world before eventually crossing over to the ‘agency-side’, becoming a marketer, copywriter and brand strategist. He helped establish one of NZ’s first digital shops in Wellington and Auckland before joining a large global full-service ad agency. After the dot com bubble burst, he set up and run a number of agencies before joining Strategy Creative. He helps clients identify the actual marketing problem (or opportunity) they need to address, then works with them to encapsulate the challenge and scope of work to be undertaken.
Lee will share some thoughts on the key principles of marketing and why doing marketing well is critically for your business.
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 | Tri Phung
Marketing Manager @Ministry of Awesome
Tri is the Marketing Manager at Ministry of Awesome. He has a background in marketing, specifically in the context of the lean startup. In 2017 he co-founded an e-commerce business with his sister and grew that to >$400k NZD annual recurring revenues, all through organic traffic. He also led the marketing effort for national innovation campaigns like FoodStarter 2019, and the very successful HealthTech Supernode Challenge 2020 which received an unprecedented 128 entries from across the country. Within the field of marketing, Tri shares a deep-seated passion for a data-driven approach to customer acquisition and conversion, marketing strategy and campaign management.
At this event, he will speak about the key things that startups and entrepreneurs need to consider when it comes to marketing their products/services.
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 | Kris Herbert
Founder @Placecasting Limited
Kris Herbert is a journalist, multi-disciplinary storyteller and a co-founder of Content NZ - the New Zealand Content Marketing Association. With her brand and marketing agency, Creative Agent, Kris helps businesses from Trade Aid to Kathmandu to ChristchurchNZ develop their brand story and leverage the power of authentic storytelling to get attention and build trust with audiences.
Kris will help you understand how content marketing can boost your mission and share some simple, actionable tips to get you started. |
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About Startup Breakfast Club
Ministry of Awesome’s Startup Breakfast Club – powered by MYOB – is your monthly morning caffeine hit where you’ll find valuable social networks, gain business insight, and find the critical support you need to power your venture forward. |
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