State of the Grapes - Retail Insights for WA

Join us for an exclusive industry briefing on the State of the Grapes report, presented by Andrew Shedden, General Manager of Premium & Luxury at Endeavour Group.

Developed from one of Australia’s largest retail datasets, the State of the Grapes report provides a comprehensive view of how wine is performing in the off-trade environment, and how consumer behaviour is evolving across key price segments and categories.

This session will translate these national insights into a West Australian context, exploring what current retail trends mean for producers across pricing, positioning, portfolio mix and route-to-market. Key themes include premiumisation, changing consumer purchasing patterns, and the role of brand, storytelling and occasion in driving sales.

Attendees will gain practical, commercially relevant insights to support decision-making across sales, marketing and business strategy, along with the opportunity to engage directly with Andrew during an interactive Q&A.

This event is suited to wine business owners, sales and marketing professionals, and those involved in brand and commercial strategy who are seeking a clearer understanding of the retail landscape and how to respond to it.

EVENT DETAILS:

Tuesday 12 May 2026

4.30pm – Arrival

5:00pm – Presentation

5.45pm – Q&A

6:15pm – Networking - wine and light refreshments

7.30pm – Event concludes

Tickets: $20 per person (+ booking fee)

Location:

Plantagenet Cellar
31 Cliff St, Fremantle

The presentation will be held in the Theatre Room adjacent to the Cellar Venue. Wine and refreshements will be served during the networking in the Cellar.

Special thanks to Plantagenet Wines for being the host venue and sponsoring the event.

Please contact Leah Clearwater via leah@hydraconsulting.com.au if you have any questions.