Loyalty programs, when designed and executed correctly, can work to generate increased visits, spend, brand affinity, advocacy, retention, and market share. For this reason, they will continue to attract large amounts of investment and innovation globally to increase their impact and cost-effectiveness.

Our very own resident founder, Philip Shelper, CEO at Loyalty & Reward Co, will present his new book 'Loyalty Programs: The Complete Guide' and provide his global view on all aspects of loyalty programs.

The book launch will be followed by an expert panel discussion around innovative developments and emerging challenges. With so much innovation happening in this incredibly lucrative industry, loyalty programs have a very bright future.

The discussion will cover:

Loyalty psychology
Data collection, usage and challenges
Machine learning/AI and personalisation
Digital transformation and changing consumer expectations
Payments, convergence and convenience
Generation touch-free
Games and gamification
The rise of B2B programs
The metaverse

Be one of the five lucky participants to receive a free copy of the book on the day!

The discussion will be moderated by Stacey Lyons, Marketing Director for Loyalty & Reward Co. She will be joined by our expert panel, including:

Travis Tyler, Chief Product & Marketing Officer at 86 400
Gary Cobain, CEO of PokitPal
Fran Ereira, Country Head Klarna Australia & New Zealand

The event will allow for audience Q&A at the end. There will be an email sent out before the event with a link for the live-stream and all of the speaker resources for you to check out including more info about Philip Shelper's book 'Loyalty Programs: The Complete Guide.'

Make sure to check all of our upcoming events.

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Warm regards,

The EventLab Team