Join us at the Western Sydney Startup Hub, powered by Spacecubed on July 28th from 12:30pm for a free talk on 'Stop Inventing Cool Sh*t your Customers Don't Want!', presented by Nathan Baird, MD & Founder of Methodry.

Innovation is one of the most important endeavours of modern times, yet 95% of innovations fail. Why is that? Because too many organisations still waste their time inventing solutions for non- existent customer needs! In other words, teams fall into the trap of ‘let’s make some really cool sh*t,’ but this jumping-to-the-solution mentality, so prevalent in the corporate and start-up world, means teams are too often skipping the ‘front end’ of the innovation process.

In this interactive and experiential talk, Nathan argues that taking a Design Thinking and Experimentation approach to innovation and business is the key to a faster, smoother, and more successful innovation journey.

Get to know Nathan Baird
Nathan is the founder of customer-driven innovation and growth firm Methodry and author of 'Innovator’s Playbook’, published by Wiley. He is an internationally experienced innovation strategist, facilitator, trainer and speaker living in Sydney, Australia. He has been practicing and leading Design Thinking and innovation for 20+ years, a former Partner of Design Thinking for global management consultancy KPMG, where he established and led KPMG’s Human Centred Design practice.

He has run 100s of innovation projects, 1000s of workshops and spent tens of thousands of hours leading and training innovation across most industries and continents with global giants and market-leading organisations like the Australian Institute of Sport, Bausch & Lomb, Commonwealth Bank of Australia, Diageo, Les Mills, Siemens and Unilever, as well as many small-medium enterprises, startups, not-for-profits and government.

This is a free event, and those who attend are welcome to work out of the Western Sydney Startup Hub for the day. Learn more about the hub, book your space tour or contact us to discuss upcoming events and program opportunities.