MASTERMIND FORUM powered by BBG
Stories Made For Stickiness

25 March 2022 Friday
8:30 am - 10:00 am EDST | Zoom

There is an old adage that goes "numbers numb, stories stick".

In business, of any kind, just as in all aspects of life those with the best story get noticed, understood and followed.

So, what makes a great story in business? In a fun run through Dave's career in helping brands across Asia Pacific build their stories he will explain:

1. What are the core elements of a good business story
2. How stories are structured around an insight into what the audience needs, not what you want to tell them
3. Give 5 simple tips on making sure your story does what it is supposed to do
4. And provide examples from across Asia and categories from making a brand relevant in different markets, building the story for a theme park, creating a relevant story to enter new categories and more

ABOUT DAVE MCCAUGHAN
https://www.linkedin.com/in/da...

Dave McCaughan is originally from Sydney and has spent the last 35 years researching and building stories for brands across Asia Pacific. Over a quarter century with global Advertising giant McCann, mostly spent in Asia as head of Strategy Planning for the region and leading their local offices in Thailand, Hong Kong and Japan.

Since 2015, Dave has run his own consultancy from HK and Thailand (where he now mostly resides) called BIBLIOSEXUAL which helps companies understand the intersection of people, brand and media and the stories they need to be successful.

He has worked with clients like Coca-Cola, MasterCard, Cathay Pacific, LÓreal in adapting their stories to many markets. In recent years he has also been coaching companies in storytelling including NISSAN, JAPAN TOBACCO and currently TATA Consulting Services as well as many smaller local companies.

YOU & THE #BBGTHINKTANK

Dave's "knowledge share" will be followed by the #bbgthinktank, where you will breakout into a group of 5-7 delegates and explore how you can implement the learnings from Dave into your organisation. These insights will be 'unpacked' and discussed.

I'm sure you will find this forum useful, informative and stimulating.

If you’re interested in learning, collaborating and growing with us, join us at this forum.

You will be provided with a Zoom link prior to the meeting.

We look forward to seeing you there!

Onwards and upwards,
The BBG Mastermind Forum Members

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