Story Foundations: The Art of Brand Storytelling

Your brand isn't just about products or services – it's about the story that sets you apart. The Tasmanian brand celebrates the unique stories, values, and identity that make Tasmania extraordinary, and in this high-impact session, you'll learn how to leverage the Tasmanian brand to enhance your market position and connect deeply with your target audience.

Uncover the power of storytelling, learn the art of crafting compelling narratives, and discover how to bring your story to life. By the end of the workshop, you’ll be equipped to use your story to amplify your work – no matter your profession or passion.

This 2 hour workshop is led by Tasmanian story-driven marketer Jen Murnaghan. As the founder of Digital Dandy and advisor to hundreds of Tasmanian brands since 2013, Jen has helped businesses craft stories that convert audience interest into lasting customer relationships.

What to expect:

How to align your story with the Tasmanian brand to create deeper connections with your customers.
Storytelling techniques that drive customer engagement
Ways to integrate your story into the broader Tasmanian brand, so we can go together
Practical strategies to elevate your story through your marketing and communications

Who should attend:

SME owners
Tourism and hospitality operators
Food and beverage brands
Retail businesses
Community organisations
Startups

Suggested resources to enhance your workshop experience:

To make the most of this workshop, we recommend downloading our Story Workbook for a head start. If you’re not already a Tasmanian Partner, take a moment to sign up here and explore our toolkit, featuring over 6,000 free images, videos, and resources to bring your Tasmanian story to life.

Workshop Details:

Questions? Feel free to reach out to us at 0427 854 150 or welcome@brandtasmania.com.au.

Don’t miss this opportunity to connect, create, and inspire with the Tasmanian brand. Let’s shape our stories together – we can’t wait to see you there!

Keep the momentum going with our next workshop, The Story Advantage: Using Your Brand Story for Sales Success. When you register for this workshop, you'll receive a special discount code for the second one. Keep an eye on your confirmation email for the code!