Story Foundations: The Art of Brand Storytelling

Overview

You know there’s more to your work than the products or services you sell. But can you put it into words? Do you put it into words?

Do people understand why you started, what shaped the way you work, and why it matters that it’s done here in Tasmania? What would change if they did? Your work wasn’t built overnight. It was shaped by choices, values, and place.

This two-hour workshop helps you uncover that story and turn it into something clear, usable, and unmistakably Tasmanian. Led by storyteller Penny Terry, the session shows you how to shape a compelling brand story and connect it to the Tasmanian brand in a way that builds trust and recognition, without losing your voice. You’ll learn how to uncover the story already sitting inside your work, shape it into something clear, powerful and Tasmanian, and use it confidently across your marketing and communications.

Why now

If people don’t quickly understand why you exist and why it matters, they scroll past and move on, even when your work is worth choosing.

At the same time, interest in Tasmania is high. The Tasmanian brand carries recognition, credibility, and meaning. This workshop shows you how to borrow that story and create your own.

How it works

The session uses a simple, guided process to help you uncover what matters, shape it into something clear, and start using it straight away. It’s practical, low-pressure, and focused on getting you started, not getting it perfect.

Penny Terry is an author, facilitator and award-winning podcaster who is known for making storytelling feel grounded, practical, and doable. After interviewing more than 20,000 Tasmanians across radio, podcasts and stages, she’s learned that people rarely lack stories, they just lose sight of which moments matter.

This workshop is for people who care about what they do, but don’t want to perform or overthink their story.

You don’t need to:

Be a “good storyteller”
Have your story figured out
Know how you fit the Tasmanian brand

It's for people who care about what they do, but don't want to feel like they are performing. People like:

SME owners
Tourism and hospitality operators
Food and beverage brands
Retailers and startups
Community organisations

What you’ll leave with

A clear understanding of what your brand story is and why it matters
A simple structure you can use to shape and share it
Confidence aligning your story with the Tasmanian brand
Practical ways to use your story across marketing and communications

What to do now

Register to secure your place.
We’ll be using a Story Workbook during the workshop. Download it here to get a feel for how we’ll work, but there’s no expectation to prepare anything in advance.
Sign up for the free Tasmanian Partner program here and explore our toolkit, featuring over 6,000 free images, videos, and resources.

What’s next

When you register for Story Foundations, you’ll receive a discount code for our next workshop - The Story Advantage: Using Your Brand Story - in your confirmation email.

Questions?

Feel free to reach out to us at 0427 854 150 or welcome@brandtasmania.com.au.

Contact the host of Story Foundations: The Art of Brand Storytelling - Hobart