So many parts of our brains light up when we hear a good story. Journalists are always after case studies that a wider audience can relate with and help get a point across. This course will help you identify pitch-worthy story angles to help build brand awareness through earned media coverage. Jessica Ridley has spent the past decade in front of a camera and microphone, working for Australia’s biggest TV and radio newsrooms, including 7NEWS, Sunrise, Nine's Today Show and 2GB Radio.

She is a live broadcast expert who has been able to translate the skills learnt in TV to help CEOs and c-suite executives articulate their messages and develop a strong presence in front of the camera.

She is also passionate about equipping small business owners to pitch to the media and build their brands. Jessica hosts a broad range of events including breakfast seminars, business live streams, broadcasts, product launches, awards nights and fundraisers.