StorySelling - Christchurch SEP 2024

Sell more using the power of story

StorySelling is a one-day workshop that helps you create powerful stories, build strong customer relationships, and close more deals.

Is your sales pitch not landing with your customer?

Sales is the engine of your organisation, and nothing is going to destroy your customer relationships and stifle your sales faster than boring self-serving pitches and presentations. You'll lose your customers attention, you won't connect, and you won't convert.

When it comes to making a purchase, people don't care about your story, they care about theirs.

When you're serious about sales, give your people the tools that sell

StorySelling is a sales strategy that uses stories instead of product features and stats to influence marketing & sales outcomes. StorySelling is the art of crafting stories that put your customer at the heart of the narrative.

• They can see themselves as the hero on the journey to success
• They are on a quest to overcome a painful problem, and you have the solution
• They want to hear a powerful story about someone in a similar situation achieving success with a little help from your solution

You need to sell a story about your customer's success

You're selling emotional connection, and emotion driven decision making. You're selling a story of transformation from someone struggling, into someone celebrating.

Why StorySelling works

• Stories connect you with your customers
• Stories build liking, trust, and respect
• Stories stick in your brain
• Stories have been warnings and way-finders for centuries
• Stories bypass the conscious mind and dive deep into the survival structures of the brain
• Stories demonstrate deep understanding of the needs, wants, desires of your customer
• Stories allow your customer to see themselves as the hero
• Stories focus on customer success, you become the guide, your stories help them decide

Get the skills to craft stories that sell

With StorySelling you:

Get prepared

You focus on the design, development, and delivery of your sales stories

Get polished

You say the right words, the right way, at the right time

Get personal

You build liking, trust, and respect

Get powerful

You win the hearts, minds, and wallets of your customers

It's not enough just to have a good story

StorySelling combined with charismatic leadership tactics gives you the skills to deliver your customer success stories like a legend and it's grounded in research.

What's included?

• The five-step StorySelling model - learn the model that will bring you and your stories to life.
• Skills and training - get skills in stage craft and six of the 12 charismatic leadership tactics to become a charismatic, influencing weapon wielding a customer success story.
• Comprehensive workbook - that guides you to develop your customer success story.
• Video recordings - walk away with six recordings of yourself presenting to camera.
• Catering - food and drinks will be provided for the day.
  

Meet your guide

Michael Philpott

Business Storytelling Expert. Keynote Speaker. Executive Speaker Coach. Professor of Practice at University of Canterbury, Communications & Training Specialist.

Having spent over two and a half decades working within leadership development, Michael is the sought after high-performance coach to thousands of executives and leaders.

He's the secret weapon to organisations and individuals including CEOs, celebrities, sales executives, tech giants, best-selling authors, professors, PhDs, and start-up founders around the world.

An expert in storytelling, stage craft, charismatic leadership, and business storyselling. He is renowned for helping people achieve powerful results from their keynotes, sales pitches, capital raises, and formal presentations.

Michael has a resolute belief that mastery of ourselves is forged in the fiery crucible of practical application, self-analysis, self-discovery, and self-management.

No other coach offers his credentials, experience, and singleness of purpose.

What people have said

"Fantastic learning experience for the Christchurch New Zealand Media and Entertainment (NZME) direct sales team. Huge thanks to the Michael Philpott team for what was a truly memorable day.

- Ben Harris, General Manager

"I increased our company sales by 800% over 18 months thanks to business storytelling and Michael!"

- Sophie Mills, Head of Sales

"'Let the customer be the hero in your story' that will sit with me forever! Such an amazing workshop."

- Jordyn Cederwall, ANZ Sales Manager

"Want to get better at storytelling? Then check out Michael's StorySelling workshop. It will be a tool you'll never want to miss in your toolbox again for your personal and professional life. It's a must attend course!"

- Christian Sax, Innovation and Product Manager

"If you are looking to refresh AND learn some brand new skills, I strongly encourage you to attend one of Michael's courses."

- Ian Hight, Client Director