Master Storytelling: Finding the Heart of what you do in your business

A participatory workshop (participation level totally up to you) to learn how to tell strong, true stories in your business that connect with your customers, clients and audience.

We all tell stories, whether we realise it or not. In our work, in our projects, in how we introduce ourselves at gatherings, there’s always a thread we’re carrying. Sometimes it’s strong and clear. Other times, it feels like we’re searching for the right words.

Master Storytelling is a 90-minute guided session to help you reconnect with the heart of your story, personally or professionally.

Whether you’re running a small business, working in community, planning a new venture, or simply seeking clarity, this workshop will meet you where you are.

You’ll learn how to:

Notice the stories you’re already telling
Explore what’s driving your work beneath the surface
Begin shaping a clear, grounded message that feels true to you

You'll also receive:

A PDF walkthrough of the process and activities we go through in the workshop, so you can keep exploring afterwards

This is not (simply) about marketing. It’s not about performance. It’s about presence, clarity, and creating resonance when you speak about your work.

We’ll use a blend of gentle reflection, practical prompts, and group sharing (optional) to support you in finding your message: not a slogan, but something you can stand on.

Come as you are. No writing or storytelling experience needed, just a willingness to reflect, connect, and explore the deeper "why" behind what you do.

Led by Lara Stephenson, a local guide in storytelling, communications, and purpose-led clarity.

Part of the Geelong Small Business Festival 2025.

This event is part of the 2025 Geelong Small Business Festival, proudly delivered by the City of Greater Geelong in partnership with the Geelong Chamber of Commerce.

About your host, Lara

Lara Stephenson is a strategic communication designer and impact consultant with over a decade of experience helping purpose-led organisations strengthen how they communicate, measure, and evaluate their work. She is the Co-Founder of Social Good Outpost, based on the Bellarine, working at the intersection of social enterprise, public good, and design-led strategy.

Lara’s work integrates quantitative measurement with narrative-based insights, developing impact systems that reflect both data and lived experience. Her background includes impact measurement, communication design, and social enterprise development, and she brings a deep understanding of how to create meaningful, usable frameworks, especially within the real-world constraints of time, capacity, and funding.

Over the past ten years, Lara has worked across government, non-profit, and grassroots sectors. Her work blends systems thinking, design facilitation, and a strong foundation in monitoring, evaluation, and learning (MEL). She is known for her ability to make complexity accessible, engage stakeholders across levels of experience, and create tools that people really use.