Ready to make your brand unforgettable? This dynamic 6-week course is designed to elevate both your personal and business branding, giving you the tools to confidently share your unique story and connect with the audience that matters most.

Learn from experts with real-world experience—Personal Branding Expert Dickie Currer and Brand Strategist Ollie Mann—who bring decades of storytelling expertise across diverse industries and audiences.

Stand out. Be remembered.

Brought to you by Hype Man Media.

In this course you will:

- Learn about the core principles of building a strong personal brand and how to communicate this to grow your influence

- Explore the power of your brand as a strategic asset and how to grow this from awareness to loyalty

- Receive insights from experts on how to position and evolve your brand

- Be given the tools and resources to continue to work on your brand after the course concludes

Your hosts

Dickie is the Founder of Hype Man Media. A Media production house that creates content and tells stories about Global Innovation, Startups and Technology. Dickie launched his business off the back of building a strong online community on LinkedIn and through a digital newsletter, combining this with a strong in person presence in his industry. Dickie has over 12 years experience working in partnerships and deeply understands what it means to communicate and build relationships through a strong brand.

Ollie is a Brand Strategist with over 15 years of experience shaping brands and their stories. From developing national marketing campaigns to defining and positioning brands from the ground up, he combines insight with strategic direction to elevate brands and drive awareness and growth. Ollie currently heads up the team at one of Melbourne’s leading branding and design agencies, Date Of Birth.

Course outline

Week 1 - Laying the Foundation

In Week 1, we’ll introduce the course structure and set the stage for your brand journey. You’ll dive into the core principles of building a strong personal brand, uncover your unique mission, identify your superpowers, and learn how to amplify them. We’ll also explore how to develop a “brand-first mindset” that shapes how you show up in every aspect of your personal and professional life.

Week 2 - Communicating your Personal Brand

Now that you’ve got your mission and core brand tenets, we’ll now explore how you leverage this for your benefit. We’ll dive into strategies for effectively communicating your brand both in person and online, with a special focus on leveraging LinkedIn to build visibility, credibility, and connections that align with your goals.

Week 3 - The power of brand

This session explores the power of brand as a strategic asset. We’ll cover how branding drives ROI, shapes perception, and enhances business value, especially in an exit strategy. You’ll also learn how to create effective brand funnels that guide your audience from awareness to loyalty.

Discover how a strong brand isn’t just a logo — it’s a growth engine.

Week 4 - Brand Positioning

In this session, we’ll unpack the essentials of brand positioning—how to define your place in the market and stand out. We’ll dive into understanding your audience, cutting through the noise of the paradox of choice, and creating clarity in a crowded landscape. Plus, we’ll explore the balance between short-term strategy and long-term brand growth, ensuring your strategy drives both immediate impact and lasting success.

Learn how to position your brand for relevance, resonance, and results.

Week 5 - Brand Evolutions

Learn about the importance of evolving your brand to stay relevant in an ever-changing market. This session explores how to embrace innovation while staying true to your brand’s core identity. We’ll cover strategies for adapting to new trends, meeting shifting customer needs, and driving growth without losing what makes your brand unique.

Discover how continuous evolution can keep your brand fresh, competitive, and future-ready.

Week 6 - Strategies to keep evolving your brands

In the final week, we’ll wrap up the learnings to date by giving you strategies to takeaway and apply to keep evolving your personal and business brand.

How It Works

This masterclass is delivered online over 6 weeks, featuring 6 x 1-hour live sessions hosted via Zoom.

🗓 When: Mondays, 5–6 PM (AEST)
📍 Where: From the comfort of wherever you are

Can’t make a session? No problem. Recordings will be sent via a secure link the next day, so you’ll never miss a class.

To help you put your learning into action, you’ll also receive practical exercises to complete between sessions.

A reminder with the Zoom link will land in your inbox before every session.

If you have any questions about the course content or delivery, please contact Dickie@hypeman.com.au