Customers, investors, and partners don’t just connect with products — they connect with stories.

In this 45 minute session, you’ll learn how to shift from a product-first pitch to a customer-first narrative. We’ll explore how to position your customer as the hero, how to use storytelling across the marketing funnel, and how to bring your own founder journey to life in a way that builds trust and drives action. Whether you're pitching to investors, selling to clients, or building your brand — powerful storytelling is what turns attention into traction.

What You’ll Learn:

 How to move from a product-centric to a customer-centric narrative

 The “Customer as Hero” framework and how to apply it in your messaging

 How to use storytelling at different stages of the marketing funnel to attract, engage and convert

 Tips for shaping your founder story in a way that connects and inspires

What You’ll Take Away:

 A fillable worksheet to help you shape your Founder/Startup Story

 Real examples of how founders are using storytelling to drive growth

 Insight into what makes a story memorable

EVENT DETAILS:

When: 14th of May 2025

Time: 12:00-13:00

Where: Level 17/ 300 Barangaroo Ave, Barangaroo (Tower 3)

Cost: Free

Call 0490 103 900 or contact kathryn@tankstreamlabs.com with any questions.

Pernille Aggerholm, Founder, Think Boldly!

Pernille Aggerholm is an experienced marketing strategist and fractional CMO. With a background that includes working for an investment firm, she understands the intersection of marketing, business strategy, and investor expectations, helping startups not only attract customers but also position themselves for funding and scale. Passionate about making marketing more accessible, strategic and impactful, Pernille helps businesses nail their brand and marketing from the get-go so they can build and scale without unnecessary friction.