Wire Melbourne | Storytelling: The Human Advantage in a World of Data

Data can tell us what’s happening. Insights can tell us why. But neither automatically makes someone care.

For professionals working in data, research, insights and analytics, that can be the frustrating part. The missing ingredient is often story. Data gives us the facts. Stories make people care.

In this practical, interactive and inspiring session, business storytelling expert Yamini Naidu will share how to turn complex information and insights into stories that connect with people, without sacrificing credibility or substance.

You’ll:

• Discover business storytelling, a powerful business skill

• Explore storytelling as an influence tool

• Identify practical applications for storytelling in your work

Thank you to our sponsors, Nature, Honeycomb, and Octopus Group, for making this event possible!

Speaker details:

Yamini Naidu, CSP is the world’s only, Economist turned Bollywood dancing business storyteller. She works with leaders all over the world shifting them from spreadsheets to stories. Her clients include Google, Tiffany & Co, and Ford Motor company.

www.yamininaidu.com.au