Storytelling Through Email Campaigns: Telling your brand story through eDM (electronic direct mail) marketing

Are you treating email marketing as just a monthly newsletter? It’s actually one of the most powerful tools your business has for building genuine connections and driving tangible results. Unlike social media, email puts you in direct control of your audience relationships, offering significantly higher return on investment (ROI) and deeper engagement.

This 3 hour workshop is led by Tasmanian story-driven marketer Jen Murnaghan. As the founder of Digital Dandy and advisor to hundreds of Tasmanian brands since 2013, Jen has helped businesses craft stories that convert audience interest into lasting customer relationships.

In this workshop, you'll learn:

Why email can outperform social media in ROI and audience connection.
How to strategically build and maintain a healthy, engaged email list.
Techniques for crafting compelling email stories tailored to your customer's journey while staying true to your brand voice.
Current best practices for subject lines, formatting, and calls-to-action.
How to map out targeted campaigns for awareness, nurturing, and conversion.
Tools and platforms to streamline your email marketing efforts.

What to expect:
This is a hands-on, practical session designed to give you clarity and confidence in your email marketing. You’ll walk away with a framework for your next campaign.

This workshop is for:
Small business owners, creative entrepreneurs, marketing professionals, and anyone responsible for growing a brand or customer base. Whether you’re just starting out with email marketing or looking to take your current campaigns to the next level, this session will give you actionable strategies you can implement right away.

Questions?

Feel free to reach out to us at 0427 854 150 or welcome@brandtasmania.com.au.

Don’t miss this opportunity to connect, create, and inspire with the Tasmanian brand. Let’s shape our stories together–we can’t wait to see you there!