Storytelling Through Packaging Design: Telling your brand story through your product packaging

Join us for a practical, inspiring session designed to help you make packaging decisions with greater clarity and confidence.

Whether you're starting from scratch or looking to breathe new life into your existing packaging, this workshop is designed to give you the tools and inspiration to take the next step with confidence. Together we’ll explore how effective packaging not only protects your product but elevates your brand, creating value through strategic, thoughtful design. If you're feeling overwhelmed by the process—you're not alone, and you're in the right place.

This workshop will demystify the stages of packaging design and production, and provide practical insights and creative inspiration. We’ll examine what makes packaging work and what doesn’t, from aesthetics to functionality to compliance.

This 3-hour workshop is led by Tasmanian designer Demelza Rafferty. Demelza's love of design has led her to work on tier-1 brands around the globe in Amsterdam, London, Shanghai, Montreal, and New York City. Since returning to her birthplace of Tasmania in 2018, she works closely with her clients here and around the world to shape and grow their brands and products, no matter the scale.

What to Expect:

You'll walk away with a clearer understanding of:

How to approach packaging design from a strategic and creative perspective
What to expect at each stage of the packaging process
How to set realistic budgets and timelines
The importance of aligning packaging with your brand story and values
Key considerations when updating or future-proofing your packaging

This session will be especially helpful for those looking to brief a designer, giving you the tools to get the most from that collaboration.

Topics we’ll cover include:

Design & Art Direction
Budgeting for Packaging
Production Processes & Considerations
Future-Proofing Your Design
Mandatory Labelling & Legal Inclusions
Incorporating the ‘Tasmanian’ Mark
Product Photography that Works

Questions?

Feel free to reach out to us at 0427 854 150 or welcome@brandtasmania.com.au.

Please bring along your existing packaging if you would like some advice from Demelza at the end of the session.