Worried about staying relevant in an AI-driven industry? This hands-on workshop empowers communications students to see AI as a starting point, not the final answer.

Participants will be given an AI-generated communication plan and, in guided groups, will use their human skills—empathy, critical thinking, and creativity—to refine and elevate it. With expert feedback from guest speakers, students will gain real-time insights from both agency and client perspectives. The winning team will receive valuable prizes, and all students will receive a certificate of participation.

Together, we’ll explore how to combine AI capabilities with uniquely human value, identify key strategic skills, and prepare for the evolving global comms landscape. Walk away with practical experience, industry exposure, and a certificate of participation, ready to CTRL + SHIFT your future.

Moderated by The StratComms Student Society
Guest Speakers include Dr Mugdha Rai (Director, Master of Strategic Communications Management, School of Media, Film and Journalism, Monash University)

To see the full Creative Directions program, please visit monash.edu/arts/creative-directions

Please note that general photography and videography for marketing and social media purposes may take place at this event. If you do not wish to be included, please notify a staff member upon arrival.

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