Strategic AI for Internal Communication Professionals

Course description:

Elevate your internal communication practice from tactical execution to strategic influence using AI as your competitive advantage. This specialised workshop is designed exclusively for internal communication professionals ready to harness artificial intelligence for deeper strategic thinking, enhanced stakeholder engagement and measurable business impact.

Internal communicators face unique challenges: proving ROI, managing multiple stakeholder expectations, creating content that cuts through noise and demonstrating strategic value. AI offers unprecedented opportunities to address these challenges while positioning you as a forward-thinking strategic partner to leadership.

This intensive session goes beyond basic AI tools to explore how artificial intelligence can transform your strategic approach. You'll discover how to use AI for audience analysis, message testing, campaign optimisation and data-driven decision making. We'll explore advanced applications including sentiment analysis, personalisation at scale and predictive communication planning.

You'll learn to leverage AI for competitive intelligence, stakeholder mapping and change communication strategies. The workshop covers practical applications for employee engagement measurement, crisis communication preparation and executive communication support.

Through interactive exercises and case studies drawn from global internal communication challenges, you'll develop AI-enhanced approaches to common strategic scenarios. You'll practice using AI for communication audits, channel optimisation and impact measurement.

This isn't about replacing human insight – it's about augmenting your strategic capabilities to operate at a higher level. You'll learn when AI enhances your thinking versus when human expertise is irreplaceable.

Participants will build a comprehensive AI strategy toolkit specifically designed for internal communication challenges, with tested frameworks for immediate implementation.

Save with our early bird rate of AUD $395 + GST (regularly AUD $495 + GST) available until 1 October. Secure your spot and build an AI-powered internal communication toolkit you can use immediately.

Who should attend?

Ideal for internal communication managers, employee engagement specialists, change communication leaders, and internal communication professionals seeking to demonstrate and enhance their strategic value within organisations.

Career level:

This workshop is suitable for internal communication professionals at all career levels.

Workshop outline

Strategic Intelligence and Planning:

Deploy AI for comprehensive stakeholder analysis, audience segmentation and communication needs assessment
Use artificial intelligence for competitive benchmarking, industry trend analysis and strategic communication planning
Develop AI-enhanced communication strategies that align with business objectives and demonstrate measurable impact

Advanced Communication Optimization:

Master AI-driven message testing, optimisation and personalisation techniques for maximum engagement across diverse employee populations
Implement sentiment analysis and predictive modeling to anticipate communication needs and prevent issues before they escalate
Create data-driven communication campaigns with built-in measurement and optimisation capabilities

Executive-Level Influence:

Build AI-powered executive communication support systems including briefing preparation, stakeholder analysis and strategic messaging development
Use artificial intelligence for change communication planning, resistance identification and adoption strategy development
Develop business case presentations that demonstrate communication ROI using AI-generated insights and analysis

Operational Excellence:

Implement AI systems for communication audit processes, channel effectiveness analysis and workflow optimisation
Create automated content curation, distribution and performance tracking systems
Build crisis communication preparedness using AI for scenario planning and response development

Professional Positioning:

Position yourself as a strategic AI-enabled communication leader within your organization
Develop thought leadership content and insights using AI research and analysis capabilities
Create sustainable competitive advantage through early adoption of AI technologies specifically relevant to internal communication challenges

About Dan Sodergren:

Dan Södergren is a futurist, author and media commentator with a passion for helping professionals harness technology to work smarter. A former digital agency founder turned entrepreneur, Dan has spent over two decades at the intersection of technology, workplace culture and human potential.

He’s a familiar face on UK television — appearing on BBC Breakfast, The One Show, Watchdog and more — where he translates complex tech trends into practical insights for everyday life. He’s also the co-founder of YourFLOCK, an employee feedback platform, and has advised organisations across sectors on digital transformation and the future of work.

Dan’s books include The AI Advantage and Conquer the Room, and his speaking style is known for being energetic, accessible and thought-provoking. In Mastering AI for Everyday Communication, he’ll bring this expertise to the Centre for Strategic Communication Excellence, showing how to apply AI tools responsibly and creatively in their day-to-day practice.

About Sia Papageorgiou:

Sia Papageorgiou, FRSA, FCSCE, SCMP is an award-winning strategic communication leader, trainer and author recognised globally for her work in elevating the power of strategic communication as force for good in society. As co-founder of the Centre for Strategic Communication Excellence, she has helped thousands of professionals worldwide build influence, demonstrate impact and lead with confidence.