Strategic Communication Management 2: Strategic Advisor
Event description
Continue to build your value as a strategic advisor and explore how you influence the business and those around you.
Course description:
This one-day course continues to build your value as a strategic advisor as we explore how you influence the business and the people around you. Build your listening, advising and insight abilities with a number of useful tools and templates. The course covers a multidisciplinary approach to communication.
What to expect:
- Step up your strategic approach in a changing stakeholder environment
- Understand and develop your leadership capability
- Build great relationships and get the best out of people
- Step up your consulting skills
- Influence others and build your strategic advisory skills
Who should attend:
Professionals working in strategic communication, corporate communication, internal communication, external communication, corporate affairs or public relations. Those leading teams, projects, or having to influence others within the organisation.
Career Level: Generalist/Specialist, Strategic Advisor, Business Leader
Course outline:
Stepping up your strategic approach in a changing stakeholder environment
- Advising the business using the client relationship model
- A new approach to strategic communication
- State of trust and the context of relationships
- Using audience insight to inform your strategy
Understanding and developing your leadership capability
- Exploring your leadership profile and the profile of others you work with
- How to continue building strong relationships and influencing others
Building great relationships and getting the best out of people
- Emotional intelligence and the emotional competence framework
- Coaching skills, giving and receiving feedback
- Having tricky conversations
Stepping up your consulting skills
- Three levels of listening
- The power of questions
- Taking the brief and understanding how to use this insight to inform your approach
Influencing others and building your strategic advisory skills
- Understanding others, the various viewpoints
- Power of influence using Egos, Logos and Pathos
- Understand why people come to you for advice and how you build your value
- Be seen as the strategic advisor or trusted business partner in your organisation
- Keep people coming back and understand where you can make the biggest impact on driving the business
About the trainer
Sia Papageorgiou FRSA, SCMP
Sia Papageorgiou is a multi-award-winning strategic communication leader on a mission to elevate the value and visibility of communication professionals and help them become trusted, strategic, and in-demand advisors. She’s consulted to some of the world’s highest profile organisations and governments delivering creative communication strategies and programs that drive understanding, impact and performance. Sia is a certified strategic communication management professional, a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce, and past president of the Victorian chapter of the International Association of Business Communicators (IABC). She’s also a past board director at IABC Asia-Pacific and is Vice Chair of the Global Communication Certification Council. In 2020 she was named IABC’s Chapter Leader of the Year.
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