Demonstrate your business acumen by ensuring your communication strategy delivers on the business strategy.

Course description:

This one-day course is designed for communication professionals who currently occupy, or want to occupy senior leadership roles within organisations, and those who want to gain a better understanding of business strategy.

This course builds on senior communication knowledge and skills, providing additional development for change management, negotiation and influencing skills, advanced strategy planning, budgeting and financial management, and coaching skills.

What to expect:

Explore business and communication strategy
Measure your strategy and apply business acumen
Get your stakeholders on board
Put it all into practice by building your own strategy

Who should attend:

This course will be of interest to those with a number of years of experience in the communication profession who occupy senior roles.

Career level: Strategic Advisor, Business Leader

Course outline:

Exploring strategy

Understanding business strategy and how communication strategy fits
Navigating a strategic planning process
Examples of good strategy

Measuring strategy and applying business acumen

Research and analysis as part of the strategy process
Applying the right measures to your strategy
Budgeting and basic financial planning
Demonstrating ROI

Getting your stakeholders onboard

Explore change and stakeholder management, the lessons to learn
Influencing and coaching through your strategy
Implement, embed and monitor your strategy

Putting it all into practice

Explore a case study and build a strategy
Develop a rollout plan

About the trainer

Sia Papageorgiou FRSA, SCMP

Sia Papageorgiou is managing partner at the Centre for Strategic Communication Excellence. She’s a multi-award-winning communication leader on a mission to elevate the value and visibility of communication professionals and help them become trusted, strategic, and in-demand advisors. Sia is opinionated about what our profession can achieve and believes communication professionals have the best job in the world. She’s a certified strategic communication management professional, a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce, and past president of the Victorian chapter of the International Association of Business Communicators (IABC). She’s also a past board director at IABC Asia-Pacific and is immediate past chair of the Global Communication Certification Council. In 2021, IABC Asia-Pacific named Sia Communicator of the Year and in 2022 she was awarded the prestigious IABC Rae Hamlin Award in recognition of her exemplary service in advocating the Global Standard of the Communication Profession and evangelising the power and possibility of communication.