On Demand Workshops: How To Create a Marketing and Sales Strategic Plan

Are you wondering how to best market your business to get results, and not waste your limited funds? Or have you invested in social media without any results?

The first step for any business, big or small, is to have a strategic marketing plan. But for small business this can be expensive or a waste of time, especially if it's full of fluff and jargon that doesn’t make any sense. Now you can learn how to create an effective marketing and sales strategic plan that makes sense, and get results.

This practical workshop will show you how to develop a strategic plan that is aligned with what your buyers are looking for. No more wasted marketing budgets on messages that don’t resonate or get results. Finally you’ll have a practical plan that is simple, effective and works.

Who is this for:

Small business owners
Marketing Managers
Sales Managers
Anyone who is involved with marketing and sales.

What you’ll learn:

How to Attract people who are likely to buy from you.
What content you need to publish to Engage with people to convert them into leads and customers.
How to make sure you are Delighting your customers and empower them to refer more business.

When:

This workshop series is on demand so you can choose to do it at time that works best for you.

What you need to know:

The Marketing and Sales Strategic Plan will be delivered in 5 individual workshops.
They will be emailed to you each Monday morning (for 5 weeks).
You will have the entire week to work on your plan so you can choose the day and time that works best for you.
Schedule 1 ½ - 2 hours per workshop to listen to the recording and complete that section of the plan.
You will receive a video recording explaining how to fill out the Strategic Plan for that section, and why it is important.
A blank editable template will be sent to you as both an editable PDF or word document for you to create your own Strategic Plan with your own logo.

Cost is:

$225 per person for the entire 5 workshops.

The courses included in your bundle are:

Getting Started On Your Sales and Marketing Plan:Workshop 1

Like any good plan, we’re going to start with your why? Getting clear on your why is the driving force behind your marketing and sales. You’ll learn how to get on your why, and discover why its so important.

Next, you’ll learn about the methodology we use to create a strategic plan that is aligned with your buyers and how to implement it into your own business.

Then, you learn how to build the road map. Where do you want to go, and where are you now?

Finally, you’ll wrap up workshop 1 with solid foundations that will help you develop the specifics of your Marketing and Sales Strategic Plan which you will get started on in workshop 2.

Understanding Your Buyers: Workshop 2

The key to marketing success is to publish information your buyers love. No more confusion about what content to publish.

In this workshop you will:

Discover the process to unlocking who is likely to buy from you and why.
Learn how to get deeper insights to understand the different stages of buying.
Get clear on what information you need to publish to attract people who are likely to buy from you.

Content Strategy: Workshop 3

Are you aware of the different stages of buying? Have you got content that addresses each of these stages for your buyers? If this sounds overwhelming then you will love this workshop.

In this workshop you will:

Understand what information your buyers are looking for at each stage of the buying process.
Get clear on what information you need to publish to stand out from the competition and boost the buyer experience
Know where your buyers are looking for information and most likely to engage with your company.

Lead Generation and Nurturing: Workshop 4

The power has shifted from the seller to the buyer. But what does this mean for marketers and sales people? Buyers are now looking online to educate themselves rather than relying on a salesperson to inform and educate them. They don’t want to be sold to.

This workshop will help you to:

Discover proven, modern marketing & sales tactics that generate leads and nurture them through the buying process.
Get clear on what information you need to publish to ensure it's your company, and not the competition, your buyers trust.
Learn how to implement a sales process that will help you to win more leads and customers.

Methods To Marketing: Workshop 5

Not sure what to do first? This workshop will help you identify what you need to do, and how to prioritise tasks so you can stay focused on what is most important.

This workshop will help you to:

Learn what tactics are right for your buyers and where to start
Create a timeline of tasks that align with your business objectives and priorities
Identify if there are any tools you need to improve efficiencies so you can scale and grow.