Strategy beyond the brief

Dennis Wong, Principal at Ground Swell, is thinking way beyond the creative brief.

With over 25 years working with businesses to find and unlock brand led growth, Dennis has made a name for himself by challenging the limits of strategy. Spotting a discrepancy between how insights were used by clients vs agencies, Dennis saw a bigger opportunity; to apply strategy beyond the creative output. Rather, as a tool for wider business impact. By pushing the boundaries, he’s redefined the value of strategy and us, the strategists.

At the next Strat Chats in Sydney, Dennis will unlock new value, new influence and new roles for strategists in shaping business.

Join us on 15 July at 8am at The Commons on George St.