A practical marketing workshop for women business owners and aspiring entrepreneurs in South Australia

Before investing more time and money into social media, advertising or other marketing activities, it is important to have a clear understanding of your business, your market and the customers you want to reach.

Join LASSA for Strategy First: Know Your Business, Know Your Market, an interactive workshop designed to help women business owners and aspiring entrepreneurs build a stronger foundation for their marketing.

Presented by Johanna Herrera, Founder of Jobloom, this practical session will guide you through the key elements of a simple marketing strategy, helping you gain clarity, make more confident decisions and communicate your business more effectively.

What you will learn

During the workshop, you will learn how to:

Clarify what your business offers and what makes it different
Better understand your market and business opportunities
Identify your ideal client
Develop a clear message that connects with the right audience
Make more strategic marketing decisions
Create a simple one-page marketing foundation for your business

You will leave with practical tools and greater clarity about how to move your business forward.

Who should attend?

This workshop is suitable for:

Women thinking about starting a business
New business owners building their marketing foundation
Women entrepreneurs developing a side business
Established business owners looking to refine their direction
Women who want to attract the right clients and market their business with greater confidence

The event is open to women entrepreneurs from across South Australia, with a special invitation to members of Adelaide’s Latin American community.

No previous marketing experience is required.

Event details

Date: Thursday, 13 August 2026
Time: 5:30 PM–8:00 PM
Location: Next Curated Workspace
Level 15, 45 Pirie Street, Adelaide SA 5000
Tickets: $20

Places are limited, so early registration is recommended.

About the presenter

Johanna Herrera is the Founder of Jobloom, an Adelaide-based marketing consultancy helping businesses build clearer strategies, stronger brands and more effective marketing.

With experience across marketing strategy, communications, digital marketing, content and business development, Johanna works with organisations and business owners to help them better understand their audience, communicate their value and make informed marketing decisions.

About LASSA

The Latin American Social Services Association of South Australia brings the Latin American community together, celebrates Latin American culture and supports individuals and families as they build their lives in South Australia.

Through its Women in Business program, LASSA provides practical learning, professional connections and opportunities that support women in developing and growing their businesses.

Contact the host of Strategy First: Know Your Business, Know Your Market

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