Studio Sessions Vol. 1: Copywriting for impact with Conscious Copy

Join us for a collaborative event featuring Prasanna Nara of Conscious Copy!

Writing copy is tough. And if you're a business owner who's already wearing all the hats, obsessing over which headline turns more heads is probably not the best use of your brilliant noggin.

As much as you would *love* your own copy-fairy godmother, you won't always have the time, energy or resources to hire a professional. So why not empower yourself with the skills to write words that not only resonate with your audience, but reflect your values?

Copywriting for Impact is a half-day workshop that will help you gain the confidence to write personality-popping copy that you can truly feel good about.

We’ll dive into:

• Ethical copywriting 101: Learn how to market without the guilt-trippin’. We'll explore strategies for creating compelling copy that aligns with your values and respects your audience, ensuring your message is heard loud and clear without resorting to manipulative tactics.
• The secret sauce to nailing your authentic brand voice: Ethical copy does NOT mean boring copy. We’ll crank up the volume on your brand's personality and help you find your unique voice that'll make your audience sit up and listen.
• How to use AI tools: Learn to amp up your copy in half the time while keeping your values front and center.
• How to give your own copy a mindful makeover by applying all the strategies we’ve talked about. From social posts to webcopy, you’ll get to pick my brain on copy tasks that you’d like to polish up. Because we’re all about that less talkey, more do-ey approach.

This workshop is right up your alley if you

• dream of writing unforgettable copy, minus the greenwashing and same ol’ icky tactics
• believe in building genuine relationships over stale transactions
• are ready to ditch the Mad Men playbook and redefine what it means to be a value-driven business

Gain the confidence to write words that connect, inspire and spark action.
Go home with ready-to-implement strategies.
Be among incredible like-minded people who get it.

A bit about us:

Prasanna is a copywriting expert who weaves personality-popping words, bringing your brand values to life. Driven by a desire to shape a better world, she left the advertising industry to help purpose-led businesses thrive through their communications. Beyond her work, Prasanna finds joy in dancing, crocheting and taking long walks in nature.

Impact Digital was started by Nikki Goodson to accelerate circular and regenerative solutions in Aotearoa while making space for marketing that aligns with her values. She works as a marketing specialist and uses the brand as a vision board for collaboration and positive impact.

So bring along your learning tools and brilliant mind as we craft a brand that feels good while growing your business and amplifying your impact. Can’t wait to see you there!