Summer Sales Playbook: A Social Media Workshop

This hands-on session empowers local business owners to create compelling content that drives holiday and summer sales. The focus is on clarity, collaboration, and translating ideas into practical marketing action.

Facilitated By:

Ashlee Kalantarian - designer and founder of A’EL ESTE, drawing on years of experience in creative business leadership and brand development.

Alex Williams - A specialist in retail, fashion, and interior design, with a focus on digital content and brand experiences. Alex blends creative vision and merchandising expertise to help brands stand out in competitive markets.

Jasmine Gritton -With over 20 years of experience supporting small businesses, including nine years in media and marketing, her background spans strategic brand development, communications, and the practical challenges of helping businesses grow in competitive markets.

What You’ll Experience

Actionable seasonal marketing strategies, including offer creation and scroll-stopping content tailored to your brand voice.
Mixture of individual exercises, group brainstorming, and inspirational prompts to spark new ideas.

Key Activities

Clarify your brand personality and tone, for stronger messaging
Brainstorm festive/summer bundles and "giftable" offers for your customers
Explore local marketing strategies for increased visibility, both online and offline
Learn simple, sustainable content planning and batching techniques
Take part in a team-based content creation challenge
Draft a ready-to-use social media post using insights from the workshop

What’s Included

Take-home workbook for continued learning
Access to an exclusive post-event Facebook group for support and sharing ideas

Workshop Overview

Interactive, hands-on format (no lectures)
Designed to build clarity and confidence
Practical exercises with group collaboration
Dedicated time for networking and idea exchange
Light nibbles served during networking time