SUNRISE SALE!

The early bird gets the worm! We are grabbing our PJs and opening the shop right at 6:43am on Thursday, July 16th for Downtown St. Pete's 53rd Annual Sunrise Sale!

We know some of you like to get in line extraaa early. If you wake up early to stand in line before shops open, we've got you covered. From 5:30am-6:30am we will be taking online coffee orders for people waiting in lines near our shop. If you are waiting in front of Shoreline Sugars, Plain Jane, Misred, Zaa, or Book + Bottle, you can order coffee online from us and we will bring your coffee to you in line.

Online ordering ends promptly at 6:30am so that we can prepare to open our shop at 6:43am with the rest of the sunrise sale!

If you've been following us, you know it's veryyyy rare that we run sales. But on this day ONLY we will have $10, $15, and $20 sales tables featuring books, wine, and gifts that you'll love!

And we are releasing a LIMITED EDITION Book + Bottle summer tote bag on the day of the sunrise sale!

If you buy a limited edition summer tote bag OR a 2026 t-shirt (designed by Cristi Lopez), you get 10% off ALL non-sale books and retail wine until noon!

We'll also have a specialty pancake latte, donuts for sale, and a $3 make-your-own mimosa bar!

We can't wait to wake up bright and early with you! Cheers!